Webcology Episode #272 – Authorship and Ownership and our Thanksgiving Marketers roundtable Airdate: November 28, 2013 This week, Jim and Dave discuss “Google Authorship –…
Webcology Episode #271 – Renaming SES Conference, WMT and using Social Media for social good
Webcology Episode #271 – Renaming SES Conference, WMT and using Social Media for social good Airdate: November 21, 2013 SES Conference Renamed ClickZ Live; Google…
Webcology Episode #270 – Google can use your likeness and other issues of digital media content
Webcology Episode #270 – Google can use your likeness and other issues of digital media content Airdate: November 14, 2013 Today we’re discussing the impact…
Webcology Episode #269 – SESChi, Matt Cutts, and Google Penalities
Webcology Episode #269 – SESChi, Matt Cutts, and Google Penalities Airdate: November 7, 2013 SES Chicago 2013: SEO Isn’t Dead, Its Been Reincarnated! Google Penalty…
Maximizing Marketing Returns in a Socially Connected World
SES Chicago Day 3 Keynote: Joining the Dots: Maximizing Marketing Returns in a Socially Connected World Consumers can now create, consume and converse and the…
Social Media and the C-Suite
Social Media and the C-Suite: Building a Compelling Business Case Social media conversations are happening about your company and executive brand right now. If you…
Beyond the Last Click
Beyond the Last Click: Smart Multi-Touch Attribution Modeling Why are marketers getting it wrong, and losing money, with their current attribution? The days of the…
Big Data Uncovered
Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior You may not know it yet, but your greatest asset is not…
SES Chicago Day 2 Keynote – The Impact of Converged Media
Creating Campaigns That Count: The Impact of Converged Media Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned,…
Social and Content Master Plan – #SESChi
Large brands have an average of 99 different social accounts, and some manage far more. How do you create a comprehensive social-content master plan to…
SEO in the Boardroom – #SESChi
Boardroom SEO is both an art and a science. If you’re a stereotypical SEO, you’re far down in the details, and your executives are confused….
I Spy: How to Outwit Your Competitors – SEM Analysis
Live Tweets from I Spy:Â How to Outwit Your Competitors – SEM Analysis at SES Chicago
How to Craft Killer Content Strategy – #SESChi
Stop building links and start earning them by creating and curating content that is worthy of being shared. A successful content strategy is the fulcrum…
SES Chicago 2013 Keynote
We have both Michelle Stinson Ross and Alan K’necht attending and live tweeting the morning keynote from SES 2013 in Chicago, The opening Keynote entitled…