Google to Switch to Universal Analytics
Air date: June 26, 2014
Alan K’necht, partner at Digital Always Media, discusses how Google is switching from Google Analytics to Universal Analytics, and what business owners and digital marketers should be doing about it. Plus, Google to remove author images from search results, Bing’s Duane Forrester says adding schema markup is important for search engines, and Google announces Android L at Google I/O.
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