Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim

Air date: June 23, 2016

Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. (bio snippet from )

WordStream founder and current CTO, Larry Kim, dropped by Webcology for a wide ranging interview on statistics, demographics, analytics and web marketing. Kim is a long term web marketer with incredible insights on how to extract consumer data from social media applications like Facebook and LinkedIn, and how to use that information to radically increase conversions in any given campaign. Dave Davies ran into Larry after his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. his presentation with noting, “… small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results”.

He further notes the importance of knowing what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change. The interview lasts about thirty five minutes and was a truly interesting and fun conversation.

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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