Google released a significant algorithm update on March 12, a week after the recent Pubcon conference in Fort Lauderdale, Florida. The last time Google made a major update directly after a Pubcon conference was held in Florida was November 2003 and the update was aptly named Florida by Brett Tabke and the WebmasterWorld community. Naturally, many in the SEO world nicknamed this update Florida II, which isn’t necessarily a good thing because the two updates have absolutely nothing to do with each other.
In this show we try to talk our way around what a broad-core update actually is and what we think Google’s intentions are with the update. It’s the early days yet so little is actually known about how this update will affect search engine results.
