Re:Naming the Update CshelFish

Re:Naming the Update CshelFish

Air Date: June 6, 2019

Today was the 75th anniversary of D-Day. We started the show remembering the effort it took to defeat the Nazis and bring generations the benefits of freedom and stability.

Monday June 2 was Catfish Comstock’s birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as I can remember. As it turns out, it’s also Carolyn Shelby’s birthday. She too has dedicated her life to improving SEO and SEM. She has gone by the name Cshel forever. Google dropped a core update that day that they’re going to insist on calling the June 2019 core-update.  Let’s informally rename it in honor of some people who have given a good part of their lives to our industry. I want to call the update the June 2019 CshelFish core update. I actually support the use of date-month-year naming for core updates. In the long run its the best way to track their implementation and effect. That said, each should have informal names crafted by the community that obsesses over them most because they’re puzzles with solutions that belong to those who solve them or make use of the solutions.

Also:

  • Yoast stepped down as Chief Marketing Officer of Word Press this week citing a difference in how he and the company saw the CMO’s position.
  • Firefox blocks all trackers in the newest versions of its browser. This locks out some of Google Analytics’ functionality
  • The June 2019 “CshelFish” core update has caused a 50% drop in traffic at DailyMail.co.uk/.

 

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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