.

Yesterday’s episode of was interesting. We explored local search with Mike Myers and Ravdeep Sawhney, founders of and social media analytics with Megan Berry, Marketing Manager of .

GetMeListed.net is the most robust local search analytic package currently available. While still officially in beta, Mike and Ravdeep are literally weeks away from market. Co-host Dave Davies from interviews Mike and Rav about local search in the first segment of the show.

Klout.com provides the leading social influence analytics metric. Measuring user influence in Twitter, Facebook, Linked-In and FourSquare, Klout assigns an influencer scale from 0 – 100. Klout has also developed incentive partnerships with other services. Many US Klout users were offered exclusive invitations to the music service Spotify which began operations in the US yesterday. I interviewed Megan for the second segment of the show.

— Show Notes —

Webcology – Thusday July 14, 2011

(tweet-teasers)
What does your @Klout score mean? Tune into #Webcology @WebmasterRadio.FM today at 2pmET to find out.

Social and Local Analytic firms @Klout and GetMeListed.Net on #Webcology @WebmasterRadio.FM, live at 2pmET.

(warm-up news)
The future is here now: Flying Cars declared street legal by US Gov’t.

(intro)
Analytically speaking, the web has changed dramatically over the course of our careers. For the business of marketing, effective analytics has been a god-send, allowing us to quantify our work and justify the expense to clients who probably don’t fully understand exactly what that work involves. At the same time however, analytics are only as good as their interpretation and only as good as the data being analyzed.

Today on Webcology, we have guests from two different firms working the world of analytics. Our first segment features old friends Mike Myers and Ravdeep Sawhney from GetMeListed.Net, the leader in local search analytics. Our second segment features Megan Berry, marketing manager from Klout, the current leader in social media impact analysis.

(Dave does GetMeListed.net interview)

Megan Berry – Marketing Manager for Klout.com
(interview questions note: Not necessarily asked in this order or as phrased)

1. Megan, for the 1% or so of our audience who don’t already know, how would you describe Klout in 30 seconds or less?

2. Where does Klout draw data from?

3. People use Twitter, Facebook and other social networks differently. Do you take those different types of usage patterns into account?

4. Thinking about Twitter or Facebook, what actions raise a person’s Klout scores?

5. What is the perfect Klout Score? Has anyone achieved it?

6. Klout just included 4square. How does being the mayor of the Main St. Arby’s make one a social media influencer?

7. Klout has remarkable reward programs, as exemplified by today’s Spotify offer. Are these rewards driven by sponsorships from participating organizations?

8. Can you let us in on new reward opportunities coming up in the future?

9. How does Klout monetize its service?

10. How stable is the algorithm?

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

More Posts

Follow Me:

This entry was posted on July 15, 2011 at 2:09 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Webcology @WebmasterRadio.FM Episodes by Jim Hedger No Comments Yet