A Strategic Alliance Announcement


Digital Always Media Inc. Announces Strategic Alliance with Firestarter Social Media

Toronto Digital Marketing Agency Expands into US to facilitate growth

Toronto, ON— August 13, 2013 — Toronto-based Internet marketing agency, Digital Always Media Inc. announced today it has aligned all search and social media marketing efforts with Stuart, Florida based Firestarter Social Media. A rapidly changing Internet marketing landscape is compelling smaller companies to expand services beyond their specialized skill sets. This strategic alliance allows Digital Always Media and Firestarter Social Media to offer their clients a wider range of complimentary services. The strategic alliance also gives both businesses the flexibility to quickly integrate their service lines and business infrastructure. The two companies will operate under the Digital Always Media brand with offices in Toronto, Ontario, and in Stuart, Florida.

“DAM worked on previous campaigns with Firestarter before the merger of services. Combining the particular expertise of both companies allows us to plan out and work on the same project from the start. In the end, we create a better and fuller result,” said Alan K’necht, a founding partner at Digital Always Media.

“Internet marketing success requires relevance, trust, and authenticity,” says Firestarter Social Media CEO, Michelle Stinson Ross. “Joining forces with Digital Always Media lets me offer a wider range of services and gives my clients a fully integrated digital marketing strategy.”

DAM and Firestarter began working together over three years ago when K’necht and Michelle Stinson Ross launched #SocialChat, one of the most successful social media marketing chats on Twitter.  Michelle, Alan, and Digital Always Media partner Jim Hedger are each long term speakers at several search and social marketing conferences every year.

The two companies are anticipating strong growth from this arrangement. They are considering other businesses in the digital marketing sector to draw into future service alliances.

About Digital Always Media Inc. and Firestarter Social Media

Founded by Canadian SEO pioneers Jim Hedger and Alan K’necht, Digital Always Media (DAM) specializes in Search Engine Optimization (SEO), Web and Social Analytics, Digital Marketing Strategy and Staff Training.  Firestarter specializes in Social Media Marketing (SMM), Content Writing, and Social Media Training.

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Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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