Author Archive

Webcology: The It’s the End of the Year as We’ve Known It Edition

December 19, 2024

An all star SEO panel made up of Mordy Oberstein (Wix Studio), Mark Traphagen (seoClarity), and Jenny Halasz (JLH Marketing) joins hosts Jim Hedger and Kristine Schachinger to look back at the events, changes, and ideas of 2024 and into a new world of even more rapid change as AI grows from its infancy towards […]

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Webcology Special Interview: Amir Glatt, CTO and co-founder of Duda

December 14, 2024

Duda’s cofounder Amir Glatt found time to sit with us to talk about the history, evolution, and future of the website builder and management platform he helped create. Since its founding 15 years ago, Duda has grown to become one of the top-tier enterprise website builders on the web. Duda feels like it’s on a […]

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Webcology: The Everything That Goes Around Comes Around Again Edition

December 12, 2024

A December 2024 Core Update started running a few short days after the November 2024 Core Update ended and mere hours before this episode was recorded live to podcast. At the same time, Google reported minor but persistent indexing issues. Otherwise, Matt Mullenweg was last seen retreating with his tail between his legs following the […]

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Webcology: The Changes Will Intensify Until Morale Improves Edition

December 5, 2024

Recorded in the week after Black Friday hosts Jim Hedger and Kristine Schachinger talk through a bunch of stories affecting the world of search. The November 2024 Core Update conveniently ended an hour before we went into the recording session. We talk a bit about winners and losers and what we think will be the […]

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Webcology: The Thankful For the Long Weekend Edition

November 28, 2024

Twas the eve before Thanksgiving and through the studio’s haunts, no creatures were talking or recording our thoughts. The channels all hummed with inactivity because the producers went home to be with family. When out of the ether some showbiz thoughts clattered, The Show Must Go On!, because nothing else matters. Hosts Jim Hedger and […]

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Webcology: A Cold November News Edition

November 25, 2024

It was a busy news week with a continuing November Core Update, Google’s Site Reputation Abuse Policy Update and the subsequent major publisher crackdown, the DOJ recommending the sale of Chrome and possibly Android, lost GA4 data, a now missing GSC Experience Report, OpenAI deleting critical incriminating evidence by mistake, Meta level pig-butchering, the TwiXter […]

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Webcology: The When the Going Gets Weird the Weird Keep Going Edition

November 7, 2024

Recorded two days after the 2024 presidential election, Jim Hedger and Kristine Schachinger contemplate the outcome and how a Trump presidency might affect the tech and search marketing industries. Tech can expect an era of deregulation, starting with Trump’s aim to strip away federal safeguards over AI development, deferring any regulatory oversight to individual states. […]

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Webcology: The Helpfully, No Roads Lead to Recovery Edition

October 31, 2024

The Helpful Content Update wasn’t about the content and the hope of recovery wasn’t about to happen. Web publishes hit by the Helpful Content Update in September 2023 who attended Google’s Web Creator Summit at the Googleplex this week were told the hope they’d held for seeing their rankings recover were likely in vain and […]

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Webcology Extra: The Fork in the Road at WordPress Edition

October 26, 2024

Jono Alderson is a well known SEO Consultant, one of the top WordPress contributors, and a bonafide Digital Superstar. He joined Jim and Kristine to fill us in on the backstory and implications of the ongoing drama in the world of WordPress. Jono has been around for a long time. He knows where the bodies […]

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Webcology: The Acquisitive Conglomerations of Autumn Edition

October 17, 2024

A busy, news heavy show has hosts Kristine Schachinger and Jim Hedger cover three major stories, each of which could occupy a full hour long show. The WordPress mega-drama continues with the founder’s faction at Automattic grabbing control of one of their rival WP-Engine’s best known custom WP-Contributions, Advanced Custom Fields in a forking incident […]

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Webcology: The WP-Glitch – Where’s My Money Edition

October 10, 2024

Jim Hedger returns from bereavement time as he and cohost Kristine Schachinger learn that Matt Mullenweg has found a way to make the WordPress controversy much worse that it was when it started by banning WPEngine, establishing a loyalty pledge complete with a box to check to swear your WP-Loyalty, running down investors, getting himself […]

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Webcology: The WTFPress Edition

September 26, 2024

A war is being waged in the deepest heart of the Open Source movement for that movement’s very soul. Last week, Matt Mullenweg, the original founder of WordPress and CEO of Automattic, the commercial arm of WordPress, laid down his version of the law by banning WPEngine from the greater WordPress environment. The dispute centers […]

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Webcology: The Who Ya Gonna Anti-Trust Edition

September 12, 2024

So it seems that anyone who’s anyone has an anti-trust suit or some other major legal challenge taking place, especially if you’re with Apple or Google. Hosts Jim Hedger and Kristine Schachinger talk about the various anti-trust cases covering two types of Googley advertising monopolies and a spiffy tax dodge scheme the EU’s angry with […]

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Gemini Changes Everything yet SEO is Far From Dead

May 17, 2024

Google announced a series of sudden changes that are coming, some as soon as they were unveiled, at Tuesday’s Google I/O conference held in Mountain View CA. Collected under an umbrella known as Gemini, these changes are more about using artificial intelligence to solidify Google’s role as a lifestyle ecosystem provider for its billions of […]

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Google EATs Product Reviews in April algo update

April 9, 2021

Google announced the introduction of an algorithm update designed to reward original and informative product reviews earlier today. According to the Google Developers Blog, the Product Review algo-update is designed to promote “… product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products.” Google is telling online retailers […]

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