Webcology #285 – Return of the Keyword? Airdate: March 13, 2014 This week Dave and Jim discuss whether or not the Keyword is returning? Google is having a busy week: rolling out new search result designs, targeting Spanish and Italian link spammers, and addresses Publishers’ concerns over The Knowledge Graph. Podcast: |

is one of the most popular conventions in the industry for obvious reasons. With the joie de vivre of Bourbon Street spilling into the sessions, it’s as much of an opportunity to learn as it is to relax with some of the brightest personalities in the SEO world. Alas, not all of us are able […]

Webcology #284 – Upgrades to Google Maps, Mistakes lead to Lorem Ipsum Airdate: March 7, 2014 A bug in Google Indexing causes issues across the web; The Virality of a Tweet suggesting that Google is a Scraper Site and the issues caused by updates to Google Maps. Podcast: |

Webcology #283 – Project Ara launches; Apple has a Bad Week Airdate: February 28, 2014 Apple retires Snow Leopard, leaving 1 in 5 computers at risk. And that’s before the new bug in the iOS. Google, however, has a great week: teasing 34 cities with Fiber and launching Project Ara. Jim and Dave take a […]

Webcology #282 – Under the Influence with Terry O’Reilly Airdate: February 21, 2014 This week, Dave and Jim welcome Canadian Marketing Guru Terry O’Reilly, host of CBC’s series The Age of Persuasion, O’Reilly on Advertising and Under the Influence. Podcast: |

Webcology #281 – Overselling Social at the Expense of Search? Airdate: February 13, 2014 This week’s discussions cover Comcast’s acquisition of Time Warner cable, recommendations for infinite-scroll search-friendly practices, best (and worst) faceted navigation practices and whether or not publishers are overselling the importance of Social at the expense of Search. Podcast: |

Webcology #280 – Rich Snippet Spam Dings from Google, Yahoo Wants Back in the Search Game Airdate: February 8, 2014 This week, Jim and Dave discuss Google’s decision to penalize rich-snippet spam, Yahoo’s desire to be get back into Search, and Bing’s inclusion of Olympic results data in Search results. Podcast: |

Webcology #279 – Patent Trolls, Google sells to Lenovo, Moz survey and guest (Sugar)Rae Hoffman Airdate: January 30, 2014 Google sells Motorola Mobility to Lenovo for $2.9 Billion (a LOSS!), Moz’s State of the Industry Survey, Trolls ahoy from both the Nobel committee and lawsuits, and Dave and Jim welcome Sugar Rae Hoffman to discuss […]

Keynote: Google’s John Muller on Search Quality Google’s Webmaster Trends Analyst covers Google Webmaster Tools, communication and search quality, how to avoid common SEO mistakes, what’s new with GWT, and things to focus on in the coming year. This is followed by a Q & A session with the audience.

Facebook, Google+ & Twitter Techniques Learn how to best represent your brand on the most important Social Media platforms on the web. This session covers the what, how and no-no’s of brand marketing. Speakers: Laura Ben David- @LauraBenDavid Shari Write Pilo – Hillel Fuld –

Mobile SEO Techniqes Google and Bing are putting more focus on mobile sites: are you? Find out how to properly build a mobile site with sound SEO strategies that will appeal to both users and search rankings. Speakers: John Mueller – Google – Miriam Schwab – Illuminea – @

Big Content Strategies This panel explores how to balance content and links via social media in a post-Penguin and Panda landscape. Speakers: Aaron Friedman – @AaronFriedman Merry Moroud – Aim Clear – @MerryMorud

Universal Analytics With Web Analytics changing so rapidly, it’s sometimes harder to track conversions: Did they originate on a handheld device and convert on a computer? These experts will help you understand the changing environment, and how to put together a strategy that works. Speakers Daniel Waisberg of Google of Analytics Ninja (@AnalyticsNinja) of Go […]

Keynote by Barry Schwartz () Topic: Most Significant Changes In Search Marketing and Where We Are Headed

Webcology #278 – All About Privacy, and the Death of Guest Blogging Airdate: January 24, 2014 Jim and Dave welcome guest Amone’s Michelle Stone and discuss online privacy. This week also includes news about Edward Snowden, Chrome bugs that hackers use to eavesdrop, Google’s possible integration of Bitcoin, and Matt Cutt’s news that Guest Blogging is Dead. […]