Webcology #277 – Marketing Tech’s Top Brands, and Why Teens are Leaving Facebook Airdate: January 16, 2014 Jim and Dave discuss the results of Marketing Land’s Most Recognized Marketing Tech brands survey, and the recent news from iStrategy Labs that reports on the teenage demographic’s abandonment of Facebook. Podcast: |

Webcology #276 – New Year, Same Old Troubles Airdate: January 9, 2014 Jim and Dave welcome the New Year in the worst way possible: one of them uncovered a hack! With special guest Clayton Gardner from Canhost Inc., the guys break down how to deal with a hack and how to protect yourself in the […]

Webcology #275 –  Our Top Stories from 2013 Airdate: December 20, 2014 As the year comes to a close Jim and Dave look back on the notable news of 2013. The top Tech, Search, Social and Computer Culture stories include the Twitter IPO, (Not Provided), Edward Snowden, Google Hummingbird and changing consumer habits. Podcast: |

Webcology #274 – Majestic Search Engine Launches Live Rank Factors; Google Penalties Get More Severe for Repeat Offenders Airdate: December 12, 2013 Jim welcomes guest host Carolyn Shelby of 435 Digital and guest Dixon Jones to discuss Google Penalty Notifications, Acronym’s ‘Keyword Provided’ algorithm to recover ‘(not provided)’ keywords. Also, they’ll discuss Matt Cutts and […]

Webcology Episode #273 – Is Google becoming Skynet? More from Matt Cutts and Search Engine Roundtable’s 10 birthday Airdate: December 5, 2013 A robot obsession is proof that Google wants to be more than just a search and services company, as Google announces it’s bought 10 robotics companies.  Matt Cutts defines stitching content; Search Engine […]

Webcology Episode #272 – Authorship and Ownership and our Thanksgiving Marketers roundtable Airdate: November 28, 2013 This week, Jim and Dave discuss “Google Authorship – Should I be claiming copy I write on a client’s site under my authorship? Its high quality copy, I just want to be clear who I should give the authorization […]

Webcology Episode #271 – Renaming SES Conference, WMT and using Social Media for social good Airdate: November 21, 2013 SES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster Tools; More new suggestions for Googles Webmaster Tools. Plus, Jim discusses Social Media for Civic Good when Canadian Tire’s customers used Twitter to communicate their dismay […]

Webcology Episode #270 – Google can use your likeness and other issues of digital media content Airdate: November 14, 2013 Today we’re discussing the impact of digital media content distribution with Jim and Dave. This includes how ‘Breaking Bad’ Is Netflix’s Most Popular Show In The U.S. Plus,  Matt Cutts talks blog comments And link […]

Webcology Episode #269 – SESChi, Matt Cutts, and Google Penalities Airdate: November 7, 2013 SES Chicago 2013: SEO Isn’t Dead, Its Been Reincarnated! Google Penalty On WWW Revoked But Remains On Non-WWW sites. Also, Matt Cutts  responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was […]

SES Chicago Day 3 Keynote: Joining the Dots: Maximizing Marketing Returns in a Socially Connected World Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today’s marketing and advertising professionals. Nick Burcher, Head of Social for MediaCom across […]

Social Media and the C-Suite: Building a Compelling Business Case Social media conversations are happening about your company and executive brand right now. If you are not monitoring what is being said and responding appropriately, your organization and your C-suite could suffer a bad online reputation. These days, decision makers are either doing their own […]

Beyond the Last Click: Smart Multi-Touch Attribution Modeling Why are marketers getting it wrong, and losing money, with their current attribution? The days of the last-click-wins mentality and ad-hoc online strategies are coming to an end. In a world of real-time bidding and programmatic marketing, great investment is made in bringing data together and ensuring […]

Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior You may not know it yet, but your greatest asset is not your product; it’s your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and […]

Creating Campaigns That Count: The Impact of Converged Media Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned, and earned media into a cohesive marketing campaign. But with so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? How do […]

Large brands have an average of 99 different social accounts, and some manage far more. How do you create a comprehensive social-content master plan to meet the constant demands for posts, articles, videos, and photos? How do you maintain a consistent voice and brand image across thousands, if not millions, of posts? How do you […]