Boardroom SEO is both an art and a science. If you’re a stereotypical SEO, you’re far down in the details, and your executives are confused. As the world of search evolves and the SEO industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed, but […]

Live Tweets from I Spy: How to Outwit Your Competitors – SEM Analysis at SES Chicago

Stop building links and start earning them by creating and curating content that is worthy of being shared. A successful content strategy is the fulcrum of your business. To succeed, your content plan must be diverse and creative, providing solutions and including hot topics that resonate with your target audience. But how do you start […]

We have both Michelle Stinson Ross and Alan K’necht attending and live tweeting the morning keynote from SES 2013 in Chicago, The opening Keynote entitled “Marketing and The Age of Participation” is presented by Daina Middleton, Global Chief Executive Officer, Performics. You can view the summary of what she had to say by seeing the […]

Webcology Episode #268 – NSA intrusions, Edward Snowden, and Rob Ford’s crack video Airdate: October 31, 2013 Jim and Dave wish Jill Whalen good luck! This week, they discuss the NSA Intrusion as both Google and Yahoo lash out over reports of NSA interception. Also, will the FAA allow mobile devices to be used throughout […]

Links are the ties that bind the web together. Some links are beneficial for a website while others are not. It is the job of a good search engine optimization specialist to know the difference between the two and weed out the bad ones. That’s much easier to write or read than it is to […]

Webcology Episode #267 – PubCon and Google news Airdate: October 24, 2013 What was said between Jason Calacanis and Matt Cutts at PubCon2013? Dave and Jim discuss whether or not Google might be reducing  the importance of Authorship in results, a Google Link Penalty on WWW vs Non WWW sites and PageRank data, and the first […]

PubCon Las Vegas Day 2013 1 Keynote By: October 24, 2013: Today’s Pubcon  keynote is by Scott Stratten . is live tweeting it. His tweets are are summarized below.

PubCon Las Vegas Day 2013 1 Keynote By: October 23, 2013: Today Pubcon  keynote is by Google’s . is live tweeting it. His tweets are are summarized below.

PubCon Las Vegas Day 2013 1 Keynote By: October 21, 2013: Today Pubcon kicks off it’s annual Las Vegas conference with a keynote by . is live tweeting it. His tweets are are summarized below.

Webcology Episode #266 – Google, Google, Google! Airdate: October 17, 2013 This week, it’s pretty much all about the G-man. Jim and Dave discuss Google’s Media Tools for reporters and journalists; Google seeks searcher satisfaction: How marketers can keep up; Guest blogging best done in moderation; Google seeks to appeal wiretap ruling; AOL dethrones Google […]

By: Twitter recently announced that they have made change that would allow people to Direct Message (DM) your account even if you don’t follow them. This change is in the account settings and is disabled by default. Upon hearing about this change I was initially shocked and thought “Why would anyone want to enable this?”. […]

Webcology Episode #265 – Alan Knecht, a Visual Guide to Google and more Airdate: October 10, 2013 Jim and Dave welcome Alan Knecht of Digital Always Media to discuss Life After Google Encrypts All Organic Search Keywords. This week, the boys discuss , ?, and  . Podcast: |

A little time has passed since Google announced major changes to keyword reporting and the search algorithm. There has been enough time to process and think. Thinking has brought on an exciting perspective on this topic. I shared a great deal of that fresh perspective with the readers of Search Engine Watch in an article […]

Webcology Episode #264 – Google’s Hummingbird and David Harry from SEO Training Dojo Airdate: October 3, 2013 Breaking down Google’s new Hummingbird Algorithm change, as Jim and Dave welcome David Harry of the SEO Training Dojo to discuss a recent article entitled . Podcast: |