In-house SEO and Social Media: How to Work Together (#smx #34D) SEO and Social can no longer operate in a silo now that social is part of ranking formulas. In this session you will learn how social media teams are working together to establish holistic strategies and how they handle day-to-day collaboration. Moderator: , Founder, SEOinhouse.com () […]

Social Media Clinic (#smx #32E) Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We’ve got experts on hand ready to take specific questions from the audience. Moderator: , Director of Audience Engagement, Search Engine Land and Marketing Land () Speakers: Clayburn Griffin, Organic Search Director, Catalyst , Director of Social […]

Authorship: Step-By-Step & Troubleshooting Authorship – the ability of a search engine to recognize and associate an author with his/her published work – has emerged as an important ranking factor and a way that search engines combat spam. Our experts will explain how to properly set up authorship to trigger author headshots and related rich […]

Top Social Tactics For Search Marketers (#smx #21A) Integrating your search and social media efforts can dramatically improve results, but where do you start? Speakers in this “speed-round” session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more. Moderator: , Director of Audience Engagement, Search Engine Land […]

Keynote Conversation: Richard Alfonsi, Twitter When events happen in the world, the conversations around those moments unfold on Twitter. Marketing has always been about winning the “now” moment, and Twitter lets marketers be part of those moments the instant they happen because of its live, unfiltered, public, and widely distributed nature. , vice president of global […]

Google is slowly making its revolutionary wearable device available, and some marketers who have had “heads-on” experience with Glass will provide a live demo, and then discuss the ramifications of this new way of interacting with the internet, from how it changes search behavior to SEO implications to all-important privacy concerns. There’ll be plenty of […]

Life Beyond Google: Diversifying Your Digital Marketing (#smx #12B) Google’s making life difficult for SEOs: constant algorithm updates, erosion of SERP real estate, PLAs and the knowledge graph all crowd out organic results. These new realities make driving traffic from other sources a priority. Attend this session for tactics for increasing organic traffic from other search […]

The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines […]

NYC, the city that never sleeps, is the next stop on the Digital Always Media Fall Conference tour.  It took a plane, a train, and some fancy footwork, but this blogger has already hit the streets and seen the sights. Now we are ready to bring you the live-blogging goodness from . https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/x7CIgWZTdgw?t=2m5s This is […]

Webcology Episode #263 – Matt Cutts, G+ #hashtag support, guests Michelle Stinson-Ross and Thom Craver Airdate: September 26, 2013 Does Google Penalize For Invalid HTML? Matt Cutts Says No ; Google #search adds hashtag support, but only for G+. Michelle Stinson-Ross from digital Always Media is back to explain. Bing gets a redesign and a […]

For nearly two years Digital Always Media has been adapting to and lecturing about significant changes in the search engine marketing environment. Our clients and readers might have noticed a change in our language over the last year as we’ve talked less about keyword related placements and more about volume and quality of web traffic. […]

Webcology Episode #262 – Disavowing 35k links in Google, The limitations of G+ shares, and guest Michelle Stinson-Ross Airdate: September 19, 2013 What Happens When You Disavow 35,000 Links In Google? New Study Finds Google+ Shares Don’t Cause Higher Search Rankings. Also, Jim and Dave welcome Michelle Stinson-Ross from Digital Always Media to give us […]

Facebook removed an advertiser this week. In a swift and very public move, advertising from an affiliate marketing website promoting Internet dating sites, ionechat.com/. Registered to an office in Luxemburg, ionechat.com advertised in over 35 countries, including Canada and the United States. The two page website provided information and links to Internet dating sites, receiving […]

Watch the Social Media Coffee Hangout with Michelle and Debbie right here. I bet they discuss Michelle’s recent conference appearance 🙂

Innovative Branded Content Campaigns to Drive Engagement Social Media is incredibly diverse, and there are three options people have when engaging with it: they can consume it, connect with it, or create it. Dave poses the question, what are people doing with your content, and did this happen – because your strategic planning or by […]