Morning Keynote Panel  Creating Campaigns that Count: The Impact of Converged Media Details to follow. Moderator: , Publisher, ClickZ & Search Engine Watch, Producer, SES Conference & Expo   Speakers: , Senior Program Manager, Bing , Global Chief Executive Officer, Performics , Product Marketing Manager, Google Analytics

Webcology Episode #261 – Verizon news, WMT’s link data, and an Official FTC Inquiry for Facebook Airdate: September 12, 2013 Should Verizon Communications be able to block its broadband customers from going to websites that refuse to pay the provider for their traffic. Matt Cutts announces news for SEOs and publishers! Google Webmaster Tools gives […]

All of the links mentioned during the Social Publicity and Publishing session by Michelle Stinson Ross at SES San Francisco     Blogs that mention chats – example Twitter Chat Sites Our favorites: • • Recommended: • • Twitter Chat Lists • • • Twitter Chat Tools Our favorites: •Twubs.com •tweetchat.com • • •Tweet Deck […]

Quality SEOs, regardless of experience, defer to Matt Cutts, Google’s Distinguished Engineer (formerly known as Google’s Quality Control Czar) and one of the few semi-official faces of Google. Whether he’s discussing his latest 30-day challenge on his or shooting endless videos for YouTube, he’s everywhere, and he’s arguably the best resource for current best practices […]

Building a B2B Social Media Cohesive Strategy The road to social media failure is paved with good intentions. Without a cohesive strategy, processes, tools, and governance, well-intentioned marketers can cause more harm than good. Equally well-intentioned senior executives know they need to get social, but don’t understand the channel, how deeply it cuts through their […]

Paid Organic Social Content Distribution Unravelled Can you say your website’s content earns enough socially driven traffic, KPI/CPA conversion, critical social signals, inbound links, focused likes and follows? The answer for many marketers, even after massive investments in social media and creating excellent content is a resounding NO! There’s a reason for that. An ever […]

Maximizing Social Advertising for Lead Gen, Engagement & ROI Social advertising has evolved dramatically over the last 12 months. It has gone from a nice to have marketing tactic for community building, to a necessity for any lead generation company. This presentation focuses on how a company can differentiate themselves from competitors, and how they […]

Running the Gauntlet: Driving Strategic Change in Your Business Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. In this keynote, Hayzlett addresses what every marketing leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. Hayzlett shows business leaders how to develop the […]

Webcology Episode #260 – Correlation, Causation and Coincidence in SEO Airdate: September 5, 2013  Correlation, Causation and Coincidence in SEO as Dave elaborates on a recent Search Engine Watch article which discusses how some SEOs lack of understanding of the difference between correlation and causation. Also, Mozilla Moves to Block Cookies by moving ahead with […]

San Francisco, City by the Bay, is the first stop on the Digital Always Media Fall Conference tour.  Yours truly is putting flowers in her hair and winging her way for a little California Dreamin’ at . I will be presenting with for the Earned Media session, “.” We will be covering how Twitter Chats […]

Webcology #259 – All about DNS attacks with guests Kristine Schachinger and Josh Dennis Airdate: August 29, 2013 Talking Hacksymetric Warfare 2013 as Webcology looks at how the late August DNS hack by the Syrian Electronic Army was executed against the New York Times, Twitter and Huffington Post. Guests Kristine Schachinger and Josh Dennis are […]

Facebook changes the rules again. Many community managers greeted the Facebook contest changes with delight. No longer will Facebook require the use of a 3rd party app to run a contest on a brand’s Facebook page. Likes, comments, and shares can constitute as a valid contest entry. This news isn’t as good as it might […]

Facebook is being written about as a marketing nirvana. It is the largest collection of social connections on the planet, with a user base of 1.11billion people. If Facebook were a nation, it would be the third largest on Earth after China and India. Your customers are Facebook users. They post pictures and share their […]

Elmore Leonard was one of America’s greatest novelists and certainly the best writer of his generation. Before he died last week, Leonard authored 49 novels, 9 screenplays, and innumerable short stories. His novels spawned several iconic characters including Assistant Deputy US Marshal Raylan Givens, Chili Palmer, Jackie Brown (nee: Burke), and Joe Kidd. Though he […]

Webcology Episode #258 – Page Speed Ranking Factors, Yahoo’s impressive numbers, Google Authorship FAQ Airdate: August 22, 2013 Jim and Dave discuss Page Speed Ranking Factors, and how they are not more important on mobile search. Yahoo’s search numbers are better than Google’s in July, and a Google FAQ on Authorship rel=author. Podcast: |