Author Archive

How to Cope with a Google Core Update

May 15, 2020

Originally written for Brand Labs Insights. Here’s a short snippet. In some ways, a core update might just be routine improvement and maintenance. Google is constantly working to produce more accurate search results that better fit the needs, wants and realities of users. For example, in the autumn of 2016, Google noticed that over 50% […]

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Negative SEO Attack – Local SEO with Ben Fisher

June 13, 2019

Negative SEO Attack – More Googly Advice Air Date: June 13, 2019 SEOs agreeing to be disagreeable… A question from a Google forum about negative SEO gets extremely negative for the person who asked the question and the people trying to answer it. The matter gets more complicated when John Mueller jumps in suggesting most […]

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Re:Naming the Update CshelFish

June 6, 2019

Re:Naming the Update CshelFish Air Date: June 6, 2019 Today was the 75th anniversary of D-Day. We started the show remembering the effort it took to defeat the Nazis and bring generations the benefits of freedom and stability. Monday June 2 was Catfish Comstock’s birthday. Catfish has been an SEO who has been a contributor […]

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Canada Issues Summons for Zuck – Wix SEO Challenge

May 30, 2019

Canada Issues Summons for Zuckerberg – Explaining the Wix SEO Challenge Air Date: May 30, 2019 Though CEO Mark Zuckerberg himself appeared before a congressional committee looking into the role Facebook played in the 2016 US election, Facebook has declined to appear at an interparliamentary committee made up of representatives from the UK, Australia, Canada, […]

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Google Drives News Traffic – Guest Brian Massey

May 17, 2019

Google Drives News Traffic – Guest Brian Massey Air Date: May 16, 2019 Kristine Schachinger cohosts as we talk through a slew of news about search and social. Topics included: Google accounts for nearly half of all external referral traffic (traffic from mobile platforms and apps) to news sites. Search delivers over 25% of all […]

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Chromium Google Evergreen – Info from Google I/O

May 9, 2019

Chromium Google Evergreen – Info from Google I/O Air Date: May 9, 2019 This week we cover information coming out of Google’s annual developer conference, Google I/O. The biggest announcement is Googlebot is now rendering for Google’s new browser Chromium which means it can detect and deal with most incidents of JavaScript. That means Googlebot […]

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Facebook’s New E-Comm Platform – Google’s New Q&A

May 2, 2019

Airdate: May 2, 2019 – Mark Zuckerberg gave a presentation at Facebook’s F8 conference suggesting FB owned WattApp is being redeveloped as an ecommerce platform for web shops. Google appears to be using its AI to answer questions predictively. Using information from previous answers and from Google My Business data, Google is suggesting new questions […]

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Canada takes Facebook to Court – Lime Scooter dis-ease in Brisbane

April 26, 2019

Airdate: April 25, 2019 – Canada’s federal privacy commissioner is taking Facebook to court after an investigation found it had violated numerous privacy laws by failing to protect Canadian users’ personal information. Lime electric scooters have been pulled from the streets of Brisbane Australia after hackers reprogrammed the scooters to talk dirty to users. “Please […]

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SEOs vs Google – AMPed Results – ByeBye Blackberry

April 18, 2019

Airdate: April 18, 2019 A twitter spat between Rand Fishkin and Danny Sullivan demonstrates the continued tensions between SEOs and the search engine’s spokespeople. This dispute was over link attribution to sources quoted by websites like news organizations Let your Blackberry messenger contacts know you’re not being rude it’s just that nobody is supporting the […]

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Google Search Console Issues – Links not Shown Irrelevant…

April 4, 2019

Airdate: April 4, 2019 Google continues to have issues with search console data Googlebot renders pages differently than browsers like Google’s Chrome do. This is a problem for webmasters because we only have Chrome and other browsers to use to examine websites. Martin Splitt from Google confirmed at SMX Munich the rendering engine Google uses […]

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