Author Archive

Gary Illes from Google does a Reddit AMA

February 14, 2019

Happy Valentine’s Day. In this episode we discuss a Reddit AMA Google’s Gary Illes conducted covering, Robots.txt Rank brain Behavioural signals Image and video search more… Also, Google now consolidates data under canonical URL in Search Console, and changes a number of metrics while it’s at it.

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Can’t Buy Likes – Yoast Adds Live Indexing

February 7, 2019

Another news update show in another busy week in search and tech. A court has essentially outlawed the buying and selling of Facebook likes or other social media recommendations in a judgement against American firm, Devumi. The chief executive of cryptocurrency company Quadriga CX has died. He was the only person with the password to a […]

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Removing old sitemaps – Google adds voice search

January 31, 2019

Google offers fairly simple albeit roundabout instruction on removing pesky old sitemaps. Google adds vocal search results and metrics for vocal search

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Google My Mobile Business – Google Lightbox – Google Labour Problems

January 24, 2019

Yet another heavy newsweek in tech Google allows mobile businesses entry into Google My Business program by allowing them to specify service areas. Previously businesses required a solid street address for inclusion Google testing a video lightbox to display video in mobile search results Google asks National Labor Board to nullify an Obama era rule […]

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Advertising Legend Terry O’Reilly on Gillette and Nike

January 17, 2019

Today was a special show. We were joined by Canadian advertising legend, Terry O’Reilly, host of CBC’s Under the Influence and Age of Persuasion. Terry talked about the recent Gillette and Nike social action commercials.

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Protect Net Neutrality

July 12, 2017

The Internet is the single greatest business resource and wealth generator invented by humans. Help protect it. Contact your elected representative and tell them you respect those who respect Net Neutrality.

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Danny Sullivan Retires – Digital Knowledge for the Intelligence Era

June 30, 2017

Danny Sullivan Retires – Digital Knowledge for the Intelligence Era Air Date: June 29, 2017   Kristine Schachinger joins me to talk about the news of the week, including: Danny Sullivan announced his quasi-retirement earlier this week. Danny is widely regarded as the Godfather of the SEO industry. Danny is the founder of Search Engine […]

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Interview with Duane Forrester VP of Industry Insights – Yext

June 23, 2017

Interview with Duane Forrester VP of Industry Insights – Yext Air Date: June 22, 2017 Today on Webcology we were joined by Duane Forrester, VP of Industry Insights at Yext. Duane has had a storied career in SEO but he is still best known as the former technical spokesperson for Microsoft’s search engine Bing. Now […]

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SEO for Personal Assistant Devices

April 6, 2017

Air date: April 6, 2017 The show covered a wide range of topics including: Personalized Assistant Devices and SEO “The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and […]

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Significant Privacy Concerns in the New Era of Technology

March 30, 2017

Air date: March 30, 2017 Another wide ranging conversation this week with Jim and Dave discussing: how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information – from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that […]

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ClickZ Dies – On the death of SES – ClickZ

September 8, 2016

Sad but not unexpected news in the industry today as the granddaddy of major search marketing conferences, Search Engine Strategies died quietly with no public announcement. Founded in 1999, SES brought search engines and webmasters or site-owners together. For many older members of the SEO community, myself included, SES was the space where they caught […]

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Webcology #402 – The Four Daily Habits of Successful SEOs

August 11, 2016

The Four Daily Habits of Successful SEOs Air Date: August 11, 2016 Dave Davies and I discuss our own SEO work habits following an article in Search Engine Land by John E. Lincoln titled . Here are John’s four essential habits, with some of our ideas added on. Study (the news like crazy). I generally […]

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Webcology #401 – Google Giveth and Google Taketh Away?

August 4, 2016

Google Giveth and Google Taketh Away? Air date: August 4, 2016 It was a busy week in search, at least as related to Google. We had, in no particular order: Google’s possible  of last week’s algorithm update No loss of PageRank for any  How Google Treats  in 2016 Singular and plural words can be different in  Disavow […]

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Webcology #400 – Machine Learning and Trying to Predict Google Rankings

July 22, 2016

Machine Learning and Trying to Predict Google Rankings Air date: July 21, 2016   Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for , an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, “”.

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Webcology #399 – WME Training founder David Ogletree

July 15, 2016

WME Training founder David Ogletree on AdWords, Pay per Click, and SEO Air date: July 14, 2016 News round-up: Air BnB taking  out of communities –  • WTF? Marketing boom for small businesses with lures or gyms Amazing for augmented reality applications. Will Penguin Ever Launch?  at SE RoundTable Pop-ups as? Coining of a new […]

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