Author Archive

Webcology #314 – Google Clouds and Canadian Shoppers are Shopping by Phone

October 9, 2014

Canadian Shoppers Consult Smartphones Before Buying; Facebook Hyper-Local Ads Air Date: October 9, 2014 We look at The newly emerging in a feature interview with Jeff James, editor of the . Canadian shoppers won’t make purchases in-store before pulling out their phone, suggests this. Facebook Launches . Google+, says Googles new head of social media […]

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Don’t Leave Your SEO in the Hands of Amateurs – LinkedIn Xpost

October 9, 2014

Alan published a strong piece at LinkedIn yesterday, “”. In it, he recounts a quick story about a Digital Always Media client who approached us after well-intentioned but poorly informed mistake cost them all their Google traffic. Here is an excerpt from the article. A company (now a new client) took it upon themselves to […]

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Webcology #313 – SEMPO Organizing Code of Ethics Meeting

October 2, 2014

SEMPO Organizes Search Marketing Code of Ethics Meeting Air Date: October 2, 2014 We interview SEMPO President Emeritus and SEO Rockstar host Chris Boggs about the SEMPO led initiative to organize a Search Marketing Congress. The point to the Congress is to frame a search marketing code of ethics. Discussions will take place at Pubcon […]

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Webcology #312 – Google Severely Hits Private Blog Networks

September 25, 2014

Matt Cutts Returns, Taunts Black Hat SEOs ; Google Severely Hits Private Blog Networks Air Date: September 25, 2014 Based on his taunting of black-hat SEOs in Twitter, Dave and I speculated Matt Cutts might be signaling his return to Google. (spoiler alert, we were wrong) Google hit a few private blog networks with extreme […]

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Webcology #311 – Apple CEO Tim Cook Accuses Google Of Gross Privacy Violations

September 18, 2014

Apple CEO Tim Cook Accuses Google Of Gross Privacy Violations; Google News Publishers Reporting Smooth HTTPS Migration Air Date: September 18, 2014 Apple CEO Tim Cook accuses Google of gross privacy violations. Apple tries to distance itself from Google on privacy issues Google News publishers reporting HTTPS migration is going smoothly Webmasters reporting Google sitelinks […]

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Webcology #310 – This FB Update Might Self-Destruct

September 11, 2014

Facebook Testing Self-Destructing Status Updates? More Penguin and Google Algorithm Update Info Air Date: September 11, 2014 Dave and I discussed a wide range of topics today including but not limited to; Facebooks announcement that it is testing a process to allow status updates to self-destruct after a period of time More information about Penguin […]

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Webcology #309 – September brings the SEO Holiday Season

September 4, 2014

SEOs! – Here Come the Holidays! – Could DuckDuckGo Overtake Bing? Air Date: September 4, 2014 It’s September. That means only one thing to SEOs. It’s Christmas Time, or, time to get ready for the Christmas shopping season Google Hangouts are now being referenced in search results Google will refund at least $19million to parents […]

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Webcology #308 – Why You Should Care About PageRank

August 28, 2014

Why You Should Care About PageRank; Amazon Plans Their Own Online Advertising Air Date: August 28, 2014 Believe it or not, there are compelling reasons to care about PageRank. Dave and I discuss the meaning of PageRank and how it effects the way Google sees the web. Google chairman, Eric Schmidt says unbreakable encryption is […]

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Webcology #307 – Google AdWords Takes Out Exact and Phrase Match

August 21, 2014

Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High Air Date: August 21, 2014 Google announced it was killing off Exact and Phrase Match in AdWords. Dave and I discuss the implications for advertisers. Google WebmasterTools is now more important for link discovery, and for link clean up. Dave and […]

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Webcology #306 – More Google Penalties for Guest Blogging

August 14, 2014

Google Penalties Guest Blogging for Content Spam and, Manual Spam Action in Webmaster Tools Air Date: August 14, 2014 Fun episode covering topics such as, Google prepping to issue penalties for content spam guest blogging (vs link spam)? Google penalties reappearing In Manual Spam Action of Webmaster Tools. Why have three  Google executives left for […]

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Webcology #305 – Google Boosting Secure Sites and the SEO Reaction

August 7, 2014

Google Gives Ranking Boost To Secure HTTPS/SSL Sites and the SEO Community’s Reaction Air Date: August 7, 2014 Google is now giving secure sites (https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0& or, SSL), a boost in search rankings. Given the myriad of implications, this announcement has generated a strong response from the SEO community. Dave and I cover as many as […]

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Webcology #304 – Wither the Watch. Search Engine Watch Editor Danny Goodwin Resigns

July 31, 2014

Search Engine Watch Editor Departs, Google Domains Invites Available, Google’s Local Algo Pigeon Air Date: July 31, 2014 Jennifer Slegg joins Dave and Jim for an interview where Search Engine Watch editor-in-chief, Danny Goodwin announces he’ll be leaving SEW the following day. For those interested in filling in parts of the back-story around the ClickZ […]

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Webcology #303 – Google Rewrites Quality Rating Guide

July 24, 2014

Google Rewrites Quality Rating Guide; Are Web Analytics Dying?, Huge Facebook Q2 Earnings Air Date: July 24, 2014 With special guest host Jennifer Slegg, founder of the . Jennifer and I discussed a piece she wrote, “”. We also talked about Google engineers talking about working on Penguin, the questions around web analytics, and marvel […]

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Webcology #302 – Real SEOs Solve Problems

July 17, 2014

Microsoft To Cut 18,000 Jobs; Real SEOs Solve Problems; A New Google Sandbox Air Date: July 17, 2014 The show starts with talk of the announcement that 18,000 jobs will be cut at Microsoft. We then move to an article I wrote for the SEMPost that had gotten a lot of attention in the industry, […]

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Webcology #301 – 10 Lies SEO Gurus Might Tell You

July 11, 2014

10 Lies You Should Never Believe From SEO Gurus :: Gated Content :: Flaws in EU Right to be Forgotten Ruling Air Date: July 10, 2014 With special guest host, Carolyn Shelby, Director of Director of SEO and SEM for Tribune Publishing . Carolyn and I discuss Gated Content,  Matt Cutts taking a leave of absence, 10 Lies […]

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