Backyard Analytics Ep. 6 – A/B Testing with Alan K’necht


A/B Testing with Alan K’necht – Backyard Analytics Episode 6

Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden.

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Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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