Airdate: March 13, 2014
This week Dave and Jim discuss whether or not the Keyword is returning? Google is having a busy week: rolling out new search result designs, targeting Spanish and Italian link spammers, and addresses Publishers’ concerns over The Knowledge Graph.
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is one of the most popular conventions in the industry for obvious reasons. With the joie de vivre of Bourbon Street spilling into the sessions, it’s as much of an opportunity to learn as it is to relax with some of the brightest personalities in the SEO world.
Alas, not all of us are able to attend. I had the rare treat of seeing DAM’s own Alan K’necht and co-presenter, ‘s Adam Proehl do a run through of their session, .
“Adam and I have the same dry humour, which is great. You can have an informative presentation but still keep it fresh and interesting”, says Alan K’necht.
Informative and punctuated by the dry humour that’s a staple of their presentation styles, the big difference is that they will be presenting their slideshow concurrently. Most conference sessions are run as panels or in a questions and answers format. Alan and Adam will be delivering their presentation together.
Despite the fact the session is one of the last of the conference; it will be an entertaining but practical walk through the practicalities of Social Media measurement. Tackling the top 10 questions about measuring Social Media can help both established and emerging Social Media Marketers.
“I hope that people who attend our session will walk away with a better understanding of what the social channels can do for their business and how they should be measuring success.”, says Adam of the upcoming presentation. “We’ll review some examples and give some very practical advice that they can actually use.”
So what should you expect from this presentation? Some of the topics covered will include:
You can find Social Media Analytics in Salon C on Thursday, March 20th from 1:30 – 3:00 p.m
Airdate: March 7, 2014
A bug in Google Indexing causes issues across the web; The Virality of a Tweet suggesting that Google is a Scraper Site and the issues caused by updates to Google Maps.
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Airdate: February 28, 2014
Apple retires Snow Leopard, leaving 1 in 5 computers at risk. And that’s before the new bug in the iOS. Google, however, has a great week: teasing 34 cities with Fiber and launching Project Ara. Jim and Dave take a look at Google’s ambitious 2-year plan to create modular mobile devices, and how retaining the Advanced Technology and Projects (ATAP) groups from the recent sale of Motorola will play out in the future.
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Airdate: February 21, 2014
This week, Dave and Jim welcome Canadian Marketing Guru Terry O’Reilly, host of CBC’s series The Age of Persuasion, O’Reilly on Advertising and Under the Influence.
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Airdate: February 13, 2014
This week’s discussions cover Comcast’s acquisition of Time Warner cable, recommendations for infinite-scroll search-friendly practices, best (and worst) faceted navigation practices and whether or not publishers are overselling the importance of Social at the expense of Search.
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Airdate: February 8, 2014
This week, Jim and Dave discuss Google’s decision to penalize rich-snippet spam, Yahoo’s desire to be get back into Search, and Bing’s inclusion of Olympic results data in Search results.
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Airdate: January 30, 2014
Google sells Motorola Mobility to Lenovo for $2.9 Billion (a LOSS!), Moz’s State of the Industry Survey, Trolls ahoy from both the Nobel committee and lawsuits, and Dave and Jim welcome Sugar Rae Hoffman to discuss Google Propoganda.
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Jan 14
26
Google’s Webmaster Trends Analyst covers Google Webmaster Tools, communication and search quality, how to avoid common SEO mistakes, what’s new with GWT, and things to focus on in the coming year. This is followed by a Q & A session with the audience.
Learn how to best represent your brand on the most important Social Media platforms on the web. This session covers the what, how and no-no’s of brand marketing.
Jan 14
26
Google and Bing are putting more focus on mobile sites: are you? Find out how to properly build a mobile site with sound SEO strategies that will appeal to both users and search rankings.
Jan 14
26
This panel explores how to balance content and links via social media in a post-Penguin and Panda landscape.
Jan 14
26
With Web Analytics changing so rapidly, it’s sometimes harder to track conversions: Did they originate on a handheld device and convert on a computer? These experts will help you understand the changing environment, and how to put together a strategy that works.
Jan 14
26
Keynote by Barry Schwartz ()
Topic:Â Most Significant Changes In Search Marketing and Where We Are Headed
Airdate: January 24, 2014
Jim and Dave welcome guest Amone’s Michelle Stone and discuss online privacy. This week also includes news about Edward Snowden, Chrome bugs that hackers use to eavesdrop, Google’s possible integration of Bitcoin, and Matt Cutt’s news that Guest Blogging is Dead.
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