Digital Always Media Inc.
: Search, Social & Analytics :

SEMPO Organizes Search Marketing Code of Ethics Meeting

Air Date: October 2, 2014

We interview SEMPO President Emeritus and SEO Rockstar host Chris Boggs about the SEMPO led initiative to organize a Search Marketing Congress. The point to the Congress is to frame a search marketing code of ethics. Discussions will take place at Pubcon 2014 in Las Vegas later this month. This is quickly becoming a hot-button issue in the digital marketing community.

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Matt Cutts Returns, Taunts Black Hat SEOs ; Google Severely Hits Private Blog Networks

Air Date: September 25, 2014

• Based on his taunting of black-hat SEOs in Twitter, Dave and I speculated Matt Cutts might be signaling his return to Google. (spoiler alert, we were wrong)
• Google hit a few private blog networks with extreme penalties and,
• For a short time after the AliBaba IPO, Yahoo! was technically worthless, at least on paper. Dave and I bend our brains explaining how that went down.

The “For What IT’s Worth” edition.

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Apple CEO Tim Cook Accuses Google Of Gross Privacy Violations; Google News Publishers Reporting Smooth HTTPS Migration

Air Date: September 18, 2014

• Apple CEO Tim Cook accuses Google of gross privacy violations. Apple tries to distance itself from Google on privacy issues
• Google News publishers reporting HTTPS migration is going smoothly
• Webmasters reporting Google sitelinks search box is now directing queries to their sites
• Bing says it removed approximately 130 million URLs for keyword stuffing.

The “My Servers Don’t Stink” edition.

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Facebook Testing Self-Destructing Status Updates? More Penguin and Google Algorithm Update Info

Air Date: September 11, 2014

Dave and I discussed a wide range of topics today including but not limited to;

• Facebooks announcement that it is testing a process to allow status updates to self-destruct after a period of time
• More information about Penguin and Google algorithm updates
• Google Hangouts now offers free voice calls to phone numbers in the United States and Canada
• The Economic Viability of Live Digital Conferences
• Google Knowledge Graph now has an In the News box.

The “Mission Implausible” edition

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SEOs! – Here Come the Holidays! – Could DuckDuckGo Overtake Bing?

Air Date: September 4, 2014

It’s September. That means only one thing to SEOs.

• It’s Christmas Time, or, time to get ready for the Christmas shopping season
• Google Hangouts are now being referenced in search results
• Google will refund at least $19million to parents billed for purchases their children made in the Google Play environment
• A disavow file is now enough to clean out non-organic links, as soon as a Penguin update takes place
• Could DuckDuckGo ever overtake Bing?

The “Happy Happy Ho Ho” edition.

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Why You Should Care About PageRank; Amazon Plans Their Own Online Advertising

Air Date: August 28, 2014

Believe it or not, there are compelling reasons to care about PageRank.

• Dave and I discuss the meaning of PageRank and how it effects the way Google sees the web.
• Google chairman, Eric Schmidt says unbreakable encryption is coming. (Sounds like he’s got somethin’ to hide eh?)
• Amazon is planning to launch its own online advertising program. Amazon will replace all Google ads. What might this mean for Google?
• Google wins $1.3million from a patent troll
• and, a Google spam patent to reverse engineer local listings

The, “It’s Not What You Think” edition.

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Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High

Air Date: August 21, 2014

• Google announced it was killing off Exact and Phrase Match in AdWords. Dave and I discuss the implications for advertisers.
• Google WebmasterTools is now more important for link discovery, and for link clean up. Dave and I cover how GWT is used to check for and about links.
• Google DMCA take-down notices reach a record high (and I’m happy to have helped)
• and, an interview with an artificial intelligence, of a sort. I spend a few minutes interviewing RustyBrick’s crotchety answering service attending AI, Lenny.

The “Ooops, They’ll Do It Again” edition.

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Google Penalties Guest Blogging for Content Spam and, Manual Spam Action in Webmaster Tools

Air Date: August 14, 2014

Fun episode covering topics such as,

• Google prepping to issue penalties for content spam guest blogging (vs link spam)?
• Google penalties reappearing In Manual Spam Action of Webmaster Tools.
• Why have three  Google executives left for Chinese companies in the last year?
• Google takes a page from the Pentagons radical ideas factory DARPA.

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Google Gives Ranking Boost To Secure HTTPS/SSL Sites and the SEO Community’s Reaction

Air Date: August 7, 2014

Google is now giving secure sites (https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0& or, SSL), a boost in search rankings. Given the myriad of implications, this announcement has generated a strong response from the SEO community. Dave and I cover as many as we can in the feature segment. We also work our way through the question, will Google ever update PageRank again? We cover the removal of 50 Wikipedia links from European Union search results under the controversial Right to be Forgotten legislation.

Speaking of being forgotten, Dave proclaims his pro-activity following the recent story of a Russian hacker amassing over 1billion Internet passwords.

The Right to Forget it all securely edition.

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