Airdate: January 16, 2014
Jim and Dave discuss the results of Marketing Land’s Most Recognized Marketing Tech brands survey, and the recent news from iStrategy Labs that reports on the teenage demographic’s abandonment of Facebook.
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Airdate: January 9, 2014
Jim and Dave welcome the New Year in the worst way possible: one of them uncovered a hack! With special guest Clayton Gardner from Canhost Inc., the guys break down how to deal with a hack and how to protect yourself in the future.
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Airdate: December 20, 2014
As the year comes to a close Jim and Dave look back on the notable news of 2013. The top Tech, Search, Social and Computer Culture stories include the Twitter IPO, (Not Provided), Edward Snowden, Google Hummingbird and changing consumer habits.
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Airdate: December 12, 2013
Jim welcomes guest host Carolyn Shelby of 435 Digital and guest Dixon Jones to discuss Google Penalty Notifications, Acronym’s ‘Keyword Provided’ algorithm to recover ‘(not provided)’ keywords. Also, they’ll discuss Matt Cutts and more severe penalties for offenders who didn’t get it the first time.
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Airdate: December 5, 2013
A robot obsession is proof that Google wants to be more than just a search and services company, as Google announces it’s bought 10 robotics companies. Â Matt Cutts defines stitching content; Search Engine Roundtable Turns 10; Â Google Manual Penalty sandbox.
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Airdate: November 28, 2013
This week, Jim and Dave discuss “Google Authorship – Should I be claiming copy I write on a client’s site under my authorship? Its high quality copy, I just want to be clear who I should give the authorization of it to.” This question and more are answered on this special Thanksgiving Marketers roundtable discussion featuring Bria Jordan of Digital Always Media, Jeff Ferguson from Fang Digital and Ryan Jones from Sapient Nitro. Other topics of conversation include: Google wants to write your Social Media messages for you; Bing Integrates TripAdvisor Tools, Content Into Search Results; NSA spied on porn habits of ‘Radicalizers,’ planned to use details to embarrass them.
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Nov 13
21
Airdate: November 21, 2013
SES Conference Renamed ClickZ Live; Google Feature Requests For Webmaster Tools; More new suggestions for Googles Webmaster Tools. Plus, Jim discusses Social Media for Civic Good when Canadian Tire’s customers used Twitter to communicate their dismay at Canadian Tire’s decision to support the Ford Nation TV show.
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Nov 13
14
Airdate: November 14, 2013
Today we’re discussing the impact of digital media content distribution with Jim and Dave. This includes how ‘Breaking Bad’ Is Netflix’s Most Popular Show In The U.S. Plus,  Matt Cutts talks blog comments And link spam, and Google can now use your name and face wherever it wants.
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Airdate: November 7, 2013
SES Chicago 2013: SEO Isn’t Dead, Its Been Reincarnated! Google Penalty On WWW Revoked But Remains On Non-WWW sites. Also, Matt Cutts  responds to a Hacker News thread where someone was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mothers site. Matt  responded that the scraper site is not benefiting from the stolen content and is not getting any traffic from Google, from what he can tell.
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Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today’s marketing and advertising professionals. Nick Burcher, Head of Social for MediaCom across Europe, Middle East and Africa, literally wrote the book on Paid Owned Earned and in this session he will look at the different elements of POE, focusing on how they can be best programmed to work together for now and the future.
Nov 13
6
Social Media and the C-Suite: Building a Compelling Business Case
Social media conversations are happening about your company and executive brand right now. If you are not monitoring what is being said and responding appropriately, your organization and your C-suite could suffer a bad online reputation. These days, decision makers are either doing their own due diligence—looking up your business for reviews and case studies—or having their assistants do it. In fact, 60% of all corporate buying decisions are influenced by what is said online about the executives of the selling organization.
Nov 13
6
Why are marketers getting it wrong, and losing money, with their current attribution? The days of the last-click-wins mentality and ad-hoc online strategies are coming to an end. In a world of real-time bidding and programmatic marketing, great investment is made in bringing data together and ensuring a personalized experience for each user, but too little attention is paid to accurate measurement and attribution.
Moderator:
Carolyn Shelby, Director of SEO, Chicago Tribune/435 Digital
Speakers:
Premal Shah, Vice President of Strategy, Chango
Siddharth Shah, Director of Business Analytics for Advertising Solutions, Adobe
Nov 13
6
You may not know it yet, but your greatest asset is not your product; it’s your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and truly quantify the ROI of your initiatives.
To use big data effectively, you must combine the science of data analysis with the art of relationships. This session will help you get started and show you which approach is right for your company.
Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned, and earned media into a cohesive marketing campaign. But with so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? How do businesses work with these different forms of media across various channels to get the best ROI?
Join this lively debate with some of the industry’s leading thinkers, who will share their thoughts on how to be a winner in this constantly changing landscape.
Large brands have an average of 99 different social accounts, and some manage far more. How do you create a comprehensive social-content master plan to meet the constant demands for posts, articles, videos, and photos? How do you maintain a consistent voice and brand image across thousands, if not millions, of posts? How do you ensure that your social efforts are integrated with SEO and paid media? How do you address different client segments effectively across all of your social entities?
Attend this session to find the answers to these questions. Discover best practices for content creation, management, and measurement, and learn: