Nov 13
5
SEO in the Boardroom – #SESChi
Boardroom SEO is both an art and a science. If you’re a stereotypical SEO, you’re far down in the details, and your executives are confused. As the world of search evolves and the SEO industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed, but the consumer, and the digital and marketing mindset, have changed also.
Holistic marketing and revenue measurement are more important than ever. While search rankings still matter in relation to driving traffic to your website, it is essential to shift focus from rank to revenue in order to adapt to changing dynamics. This session will discuss:
- The growth of earned media and the SEO’s central role.
- Why search is now part of the CMO’s (and CEO’s) agenda.
- The shift of attention in the boardroom from rank to revenue.
- How to forecast revenue and convince on resources, budget, and overall ROI.
- Reporting metrics that matter at the C-level, including the role of earned media and integrated/holistic marketing strategies that are search and content centric.
- Moderator:
, SES Advisory Board; COO/CMO, Internet Marketing Ninjas
- Speakers:
, SEO Manager, Sapient
, Partner, Digital Always Media, Inc.
Live Tweets from I Spy:Â How to Outwit Your Competitors – SEM Analysis at SES Chicago
Stop building links and start earning them by creating and curating content that is worthy of being shared. A successful content strategy is the fulcrum of your business. To succeed, your content plan must be diverse and creative, providing solutions and including hot topics that resonate with your target audience. But how do you start creating and curating the type of content readers and publishers can’t stay away from?
In this session, you will learn:
- How to craft a content strategy that completely supports SEO, PR, social, and partnering strategies.
- What it takes to curate fresh, useful content that will be consumed, shared, and linked to.
- How to generate audience engagement and identify influencers who will support your content-distribution strategies.
- Ways to identify, manage, and amplify your reach (and, of course, count backlinks).
- Moderator:
, CEO, JenSense
- Speakers:
, SEO Senior Manager, Walmart
, Account Manager, TopRank Online Marketing
Nov 13
5
SES Chicago 2013 Keynote
We have both Michelle Stinson Ross and Alan K’necht attending and live tweeting the morning keynote from SES 2013 in Chicago,
The opening Keynote entitled “Marketing and The Age of Participation” is presented by Daina Middleton, Global Chief Executive Officer, Performics. You can view the summary of what she had to say by seeing the summary of tweets below.
Webcology Episode #268 – NSA intrusions, Edward Snowden, and Rob Ford’s crack video
Airdate: October 31, 2013
Jim and Dave wish Jill Whalen good luck! This week, they discuss the NSA Intrusion as both Google and Yahoo lash out over reports of NSA interception. Also, will the FAA allow mobile devices to be used throughout flights? NSA whistleblower Edward Snowden to work for one of Russia’s most popular websites. And Jim has a field day over revelations that Toronto police have the Rob Ford crack video.
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Links are the ties that bind the web together. Some links are beneficial for a website while others are not. It is the job of a good search engine optimization specialist to know the difference between the two and weed out the bad ones. That’s much easier to write or read than it is to do. Finding bad links and having them removed is often a multi-step process that (most often) has to be conducted link by link by stinking-rotten link.
Webcology Episode #267 – PubCon and Google news
Airdate: October 24, 2013
What was said between Jason Calacanis and Matt Cutts at PubCon2013? Dave and Jim discuss whether or not Google might be reducing  the importance of Authorship in results, a Google Link Penalty on WWW vs Non WWW sites and PageRank data, and the first evidence of ranking penalties on Google Smartphones.
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PubCon Las Vegas Day 2013 1 Keynote
By:
October 24, 2013: Today’s Pubcon  keynote is by Scott Stratten . is live tweeting it. His tweets are are summarized below.
Oct 13
23
Day 2 PubCon Keynote Matt Cutts
PubCon Las Vegas Day 2013 1 Keynote
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October 23, 2013: Today Pubcon  keynote is by Google’s . is live tweeting it. His tweets are are summarized below.
PubCon Las Vegas Day 2013 1 Keynote
By:
October 21, 2013: Today Pubcon kicks off it’s annual Las Vegas conference with a keynote by . is live tweeting it. His tweets are are summarized below.
Webcology Episode #266 – Google, Google, Google!
Airdate: October 17, 2013
This week, it’s pretty much all about the G-man. Jim and Dave discuss Google’s Media Tools for reporters and journalists; Google seeks searcher satisfaction: How marketers can keep up; Guest blogging best done in moderation; Google seeks to appeal wiretap ruling; AOL dethrones Google at top of video-ad rankings.
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Twitter recently announced that they have made change that would allow people to Direct Message (DM) your account even if you don’t follow them. This change is in the account settings and is disabled by default.
Upon hearing about this change I was initially shocked and thought “Why would anyone want to enable this?â€. I remember the early days of Twitter anyone could DM anyone and was grateful when that option was eliminated.
Yet after mulling this over for a few days and hearing some feedback from my peers, I now can see the positive side of this new option. For personal accounts I’m still 100% against this to avoid spam, but from a brand perspective, I can honestly say there are specific benefits.
The most common benefit being tossed about is that it allows individuals to contact brands directly out of the public spotlight where they can add contact information (a phone number or email address), or of something of a private nature without the brand following them back. While this is an excellent reason from the brand’s perspective for enabling the DM feature it might not be the most critical.
All too often, with no other avenue available to brand customers turn to Twitter to complain about poor service or issues. These complaints are public and can quickly create a snowball effect as others join forces on the complaint. Yet by allowing the individual to DM the Brand, the complaint is kept private and out of the public eye.
Assuming the brand addresses these complaints in a timely and appropriate manner, it’s possible that no public escalation will occur protecting the brand’s image and reputation. While opening up your brand’s Twitter account to DMs might cause some spam to appear, the value of allowing your customers to contact you directly easily out way the cost of dealing with the spam.
Image Credit:Â
Webcology Episode #265 – Alan Knecht, a Visual Guide to Google and more
Airdate: October 10, 2013
Jim and Dave welcome Alan Knecht of Digital Always Media to discuss Life After Google Encrypts All Organic Search Keywords. This week, the boys discuss , ?, and  .
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A little time has passed since Google announced major changes to keyword reporting and the search algorithm. There has been enough time to process and think. Thinking has brought on an exciting perspective on this topic.
I shared a great deal of that fresh perspective with the readers of Search Engine Watch in an article entitled,
As the search engine has matured over the last 15 years, its understanding of language has become more sophisticated. Like any other teenager, it can combine vocabulary with grammar to understand the meaning of questions rather than just matching words on page to words in a query. Google has grown up to understand how we communicate and share information with one another.
The more we produce material that real human readers will enjoy, the more search will understand the communication connection. The digital space continues to become a more accurate reflection the real world.
Embrace the change, shift your paradigm, tear down a few cubical walls, and free your content writers, webmasters, SEO professionals, and community managers to work as a cohesive team. It’s a brave new world we live in.
For more on the social marketer’s point of view on hashtags in search, what to do about the lack of keyword reporting, and great insight in the commentary thread, click through to .
Webcology Episode #264 – Google’s Hummingbird and David Harry from SEO Training Dojo
Airdate: October 3, 2013
Breaking down Google’s new Hummingbird Algorithm change, as Jim and Dave welcome David Harry of the SEO Training Dojo to discuss a recent article entitled .
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