Digital Always Media Inc.
: Search, Social & Analytics :

“Will Data Save Marketing?” with , Vice President and General Manager, Lenovo Corporation

In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will help marketers facilitate a a deeper understanding and consequently lead to more effective marketing campaigns.

Tools are crucial for SEOs, and there’s no shortage of good ones to choose from, ranging across the spectrum of SEO activities, from competitive intelligence and content analysis to post-click analytics tools. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives.

You’ve got questions. They’ve got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEO.

Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals” that the search engines take in, then weigh up. What do SEOs who study the data think is growing in importance? What should you focus on? Attend this session and learn what you should be focusing on long-term to drive your results, rather than chasing down blind alleys or seeking short-term gains.

Google retooled its search engine a few months ago, introducing a new system called “Hummingbird” that moves beyond keyword search and into “entity search.” At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change.

We’ll kick off the SEO track with a deep-dive examination of search ranking factors that are influencing results. What’s on the rise; whats on the decline; what still works? Our panelists parse the data and focus on the key elements that deliver maximum SEO success.