Air Date: September 1, 2011 (part 2 of 2)
This roundtable discussion with guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc… They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional content going forward.
Air Date: September 1, 2011 (first of 2 parts)
Guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller define content in terms of social, video, image, text, tweets, etc. In this roundtable discussion, they get into how webmasters can deal with various types of content and types of search/searchers. They also discuss social media departments and content in different venues.
Air Date: August 25, 2011
In the news, Steve Jobs Resigns as Apple CEO; Bing Gives a List of 18 SEO Fundamentals. Guest Thom Craver discusses Google Multi-Channel Funnels and how we can discover untapped opportunities in your conversion path. We also welcome Michael Mire of GetMeListed.net.
Aug 11
23
Social Chat – Alan K’necht interviews Marshal Sponder on Social Media Analytics and Measurement
Legendary web analytics author and webmaster Marshal Sponder (@webmetricsguru) was the guest for last night’s social chat, hosted by Digital Always Media’s co-founder Alan K’necht (@aknecht).
Social Chat conversations are conducted over Twitter using #socialchat as the hashtag. The interview lasted for about 90 minutes with input from dozens of other Twitter users. A full record of the interview can be found at
Jim and Dave speak with Kristine Schachinger to discuss London Riots and Social Media and the potential of Social Media, specifically BlackBerry IMs, Facebook and Twitter, plus the FTC Investigation into Google centers on Android blocking competitors services preferencial placements for Google Places, Shopping Results and financial data and how Motorola Threatens Android and partner Google.
Jim and Dave discuss Google vs. a consortium made up of Microsoft, Apple, Oracle, Cisco and others over thousands of patents belonging to the bankrupt telecommunications company Nortel, plus they speak with Shawn Rorick, Author of Emerging Marketer and Organizer of the upcoming .
BlackBerry maker RIM announced it will lay off 2,000 people, or 11 per cent of its workforce. Jim and Dave discuss, plus they speak with Personal Life Media founder Susan Bratton. She previews her keynote presentation at SES San Francisco 2011 on Conversion Triggers.
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Yesterday’s episode of was interesting. We explored local search with Mike Myers and Ravdeep Sawhney, founders of and social media analytics with Megan Berry, Marketing Manager of .
GetMeListed.net is the most robust local search analytic package currently available. While still officially in beta, Mike and Ravdeep are literally weeks away from market. Co-host Dave Davies from interviews Mike and Rav about local search in the first segment of the show.
Klout.com provides the leading social influence analytics metric. Measuring user influence in Twitter, Facebook, Linked-In and FourSquare, Klout assigns an influencer scale from 0 – 100. Klout has also developed incentive partnerships with other services. Many US Klout users were offered exclusive invitations to the music service Spotify which began operations in the US yesterday. I interviewed Megan for the second segment of the show.
— Show Notes —
Webcology – Thusday July 14, 2011
(tweet-teasers)
What does your @Klout score mean? Tune into #Webcology @WebmasterRadio.FM today at 2pmET to find out.
Social and Local Analytic firms @Klout and GetMeListed.Net on #Webcology @WebmasterRadio.FM, live at 2pmET.
(warm-up news)
The future is here now: Flying Cars declared street legal by US Gov’t.
(intro)
Analytically speaking, the web has changed dramatically over the course of our careers. For the business of marketing, effective analytics has been a god-send, allowing us to quantify our work and justify the expense to clients who probably don’t fully understand exactly what that work involves. At the same time however, analytics are only as good as their interpretation and only as good as the data being analyzed.
Today on Webcology, we have guests from two different firms working the world of analytics. Our first segment features old friends Mike Myers and Ravdeep Sawhney from GetMeListed.Net, the leader in local search analytics. Our second segment features Megan Berry, marketing manager from Klout, the current leader in social media impact analysis.
(Dave does GetMeListed.net interview)
Megan Berry – Marketing Manager for Klout.com
(interview questions note: Not necessarily asked in this order or as phrased)
1. Megan, for the 1% or so of our audience who don’t already know, how would you describe Klout in 30 seconds or less?
2. Where does Klout draw data from?
3. People use Twitter, Facebook and other social networks differently. Do you take those different types of usage patterns into account?
4. Thinking about Twitter or Facebook, what actions raise a person’s Klout scores?
5. What is the perfect Klout Score? Has anyone achieved it?
6. Klout just included 4square. How does being the mayor of the Main St. Arby’s make one a social media influencer?
7. Klout has remarkable reward programs, as exemplified by today’s Spotify offer. Are these rewards driven by sponsorships from participating organizations?
8. Can you let us in on new reward opportunities coming up in the future?
9. How does Klout monetize its service?
10. How stable is the algorithm?
First things first, regardless of the rumours circulating, Digital Always Media’s founding partner, Alan K’necht did NOT cause last night’s Twitter crash, at least, not on his own. Due to heavier than normal activity, Twitter whaled and failed at a critical moment during the #SocialChat session between Alan () and Manny Rivas ().
Secondly, Manny is one of the up and coming stars of the digital marketing sector. We’re very pleased he was able to join Alan and #SocialChat co-host Michelle StinsonRoss () for a conversation about YouTube and Video Optimization.
Thirdly, even with the Twitter disruption, it was a long and very involved conversation. A full version of last night’s #SocialChat can be found at .
Thanks to Manny Rivas from , Alan K’necht from and Michelle StinsonRoss from for an informative and entertaining conversation.
Today’s Webcology episode was a complicated show. We had a very special guest this week, Drew Curtis, founder of the hilariously popular smart-assed news aggregator, . The interview was supposed to start at half-past the hour but a mix-up with an air conditioner repair service delayed Drew by ten nail biting minutes.
Jun 11
28
Understanding Klout Topics
note: This post was originally posted in Alan’s personal blog, . It is reprinted here at Alan’s request
The most widely known social media measurement tool right now in the market is most likely Klout. They have gained notoriety through their API which have allow hotels to look up your Klout score at check-in (and then providing special treatment to those with high scores), and other applications to help people evaluate other people’s influence in the land of social media.
Yesterday I had the opportunity to visit Klout’s head office in San Francisco and to sit down with Megan Berry (@meganberry) their Marketing Manager. We had a great 30 minute chat, where we covered a variety of topics from Klout Perks to scoring, to Klout Topics. Klout Topics have dominated my Twitter stream for months now with many people questioning how these topics are chosen by Klout especially when in some cases they seem completely out of character or have nothing to do with what these people tweet about.
People hard at work at Klout
Here is a summary of what I learned and it now is starting to make sense.
1. Klout first looks for specific keywords/themes in your tweets that generated lots of engagement. This can be based on lots of replies to your tweet or retweets of your tweet;
2. Secondly, if you replied to someone’s tweet and your response generated lots of engagement then they will look back to the original tweet for keywords/themes;
3. Once they have the keywords/themes where you yield influence, they use a Symantec dictionary to identify standardized and relevant terms
4. Klout then compares your influence on these standardized terms to see if you are yielding significant influence within your circle and within their user base
5. If you are deemed to yield influence on a specific term it will appear in your list.
Take these two examples:
On person tweets about personal “privacy” 20 times a day. If no-one ever replies to their tweet or retweets it, the term “privacy” will not show up on their list.
Another person publishes a single tweet on personal “privacy”, it generates 20 replies and is retweeted 30 times plus many retweets of the retweets. In this case a single tweet has generated influence and it will appear in their list (assuming that they are not more influential on another 10 other topics – the maximum displayed).
This can cause problems when the use of the Symantec dictionary presents terms that don’t make senses to you. For example, in my case for more than the past month Klout has told me (https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&klout.com/#/aknecht/topics) that I’m influential on the term “tools”. I rarely use the word “tool” or “tools” in my tweets and I took it to mean items like hammers. Megan explained to me that I tweet a lot about analytics software, utilities for measuring social media, etc. In general I tweet a lot about “social media tools” and “analytic measurement tools” so Klout has simplified these items down to just the word “tools”.
I have theorized that some of the problems people are having occurs if they click the reply button on a tweet and then start a different conversation with the person not realizing that while in their minds this is a new tweet, yet in Klout’s eyes it is still connected to the theme and keywords of the original tweet that started the conversation.
So that is Klout Topics in a nutshell. Do you think they are on the right track or they off-base?
Air Date: June 19, 2011
Jim and Dave recap and give their SES Toronto 2011 highlights from networking to sessions to the atmosphere. We also hear an exclusive interview Dave conducts with the team from Brafton.
Air Date: June 9, 2011
Jonathan Hochman and Jonah Stein introduce us to CodeGuard, which provides website backup, monitoring, and malware remediation services to small and medium businesses. Later, Shelly Palmer, host of NBC Universal’s weekly show Live Digital and Fox 5’s (WNYW-TV New York) tech expert joins us to discuss the privacy implications of Facebook Facial Recognition technologies.
Air Date: June 2, 2011
Jim and Dave discuss how Google announced that hundreds of its Gmail accounts have been compromised by hackers based in China. Google said the attack targeted senior government officials and military personnel from the United States and other countries, Chinese political activists, and journalists.
One of my favourite interviews of all time took place January 22, 2009 in Fort Lauderdale, Florida. One of the co-authors of , Mike Dover, introduced me to Neil Pasricha, author of the blog .