Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim

Air date: June 23, 2016

Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. (bio snippet from )

WordStream founder and current CTO, Larry Kim, dropped by Webcology for a wide ranging interview on statistics, demographics, analytics and web marketing. Kim is a long term web marketer with incredible insights on how to extract consumer data from social media applications like Facebook and LinkedIn, and how to use that information to radically increase conversions in any given campaign. Dave Davies ran into Larry after his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. his presentation with noting, “… small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results”.

He further notes the importance of knowing what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change. The interview lasts about thirty five minutes and was a truly interesting and fun conversation.

Why Would Microsoft Buy LinkedIn?

Air date: June 16, 2016

A slow tech week made interesting by a big buy. Earlier this week, Microsoft dropped a cool $26.6Billion on the business focused social network so Webcology opened with the simple question,

•  Would Microsoft Buy LinkedIn?

We followed with stories on:

• Google  report adds the ability to compare queries.
•   just made a key AI investment in Europe, tax investigations be damned.
•  Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.
•  Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted.
•  Keyword TLD Domain Names Do Not Get Ranking Boost

Google Removes PageRank from Toolbar, Facebook Instant Articles Plug-in, AMP, and more

Air Date: March 10, 2016

New WordPress Plugin Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.

Instant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the Instant Articles plugin will make articles that load faster, right within Facebook, rather than the publisher site.

This plugin makes it incredibly easy for publishers to come on board with Instant Articles, if they wish to use it. While there is full documentation, for those without a coding background, the plugin is an easy solution.

Plus Jim Hedger and Dave Davies discuss a query posed to fellow SEO Alan Bleiweiss that asks,

“Is there a way to allow Google to index our entire site, and have it show in organic results, EXCEPT for a specific geographic location? The exclusion is not content specific. I’d like the option to block a site from showing up in a certain metro area (say Phoenix) or even state (say Arizona).”

Also:

• Google from Google toolbar
• Google all official blogs to Googleblog.com from Blogspot

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Google’s take on Paid-Ad SERPs – AMP Plug-ins – Special guest host Thom Craver

Air Date: March 3, 2016

Jim Hedger and guest host discuss a wide range of SEO and Internet issues including:

• Google’s reaction to the industry’s reaction to changes Google has made to desktop search engine results pages. Earlier, Google announced it was moving Ad-word paid advertising from the right side of search results to the four positions above the organic search results. Thom and Jim talk through the future of SERPs on the desktop,
• Voice Search. One of Google’s next frontiers is conversational shopping and vocal search which would allow users to purchase products or take other on-site actions with the prompt of their voice and the push of a button,
• suggests it proves positive effects of outgoing links,
• AMP plug-ins now available in Joomla, Drupal and WordPress,
• and the future of search, and,
• Google’s t app to let you buy stuff with your face

Also, happy anniversary to Dave and Mary Davies. Dave took the day off to give Mary a four day weekend anniversary.

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Mobile Marketing Discussion with Moxie – Cindy Krum and Emily Grossman talk Mobile

Air Date: August 20, 2015

• Matt Cutts Still with Google but his leave continues through end of the year
• New Bug with Indexed URLS in Google Search Results
• Social Signals do not directly impact Google search rankings
• Plus Jim and Dave welcome Cindy Krum and Emily Grossman from to discuss the mobile search market

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Google Gets Googly – Weird sites not ranking

Air Date: August 13, 2015

• Technical Sites Not Ranking Problem in Google
• Google Ignores Links to 404s
• Does Wikipedia Really Have a Google Problem
• Sesame Street Headed to HBO
• Google User Actions not Ranking Factor
• Google Marriage Proposal Fail

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Panda 4.2 Crawls On -  Non Mobile Friendly Sites Disappearing From Results

Air date: August 6, 2015

• Google Panda 4.2 Continues
• New Study Finds Non Mobile Friendly Sites Disappearing From Results
• Facebook Patents Technology to Give Lenders Leverage over Borrowers based on social connections.
• Plus, Windows 10 Raves
• Stephen Harper and Netflix and more.

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SEMPost Turns 1-Year Old, Delightful Remarketing

Air Date: July 30, 2015

A fun interview show today with special guests Jennifer Slegg and Duane Brown.

• Jennifer Slegg is the founder and editor of , which celebrates it’s first year anniversary this week. The SEM Post quickly became the practitioner’s daily, the must read for search marketers and SEOs. We invited Jen on to congratulate her and talk about the challenges of covering search over the last year.
• PPC and Performance marketer Duane Brown from comes on for the last half of the show to outline effective remarketing, a technique he called “Delightful Remarketing” at Mozcon last week. Dave Davies interviews Duane about the points he made during his presentation and draws some cool insights to think about when thinking about a large scale digital campaign.

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Google Panda Slow Load and Content Delivery Networks and SEO

Air date: July 23, 2015

The world of search is getting far more interesting and creepier at the same time. Google is having technical difficulties. Bing is barely catching up and Yahoo is all over the place. Here’s a quick run down of this week’s show:

• Google Panda Slow Load
• Content Delivery Networks and SEO
• XML Sitemap counts should be correct again in Google Search Console (WebmasterTools)
• Google lets users their steps
• Google wants to your real-world experiences and make them searchable
• Google Maps New Timeline Is a  Memory Lane
• acts as a dealbreaker. In the unlikely event of a ranking tie between websites, the HTTPS site should rank better.

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