Webcology #346 – What Makes Sage Lewis Run?

What Makes Sage Run? SEO Sage Lewis running for mayor of Akron, Ohio

Air Date: June 18, 2015

Sage Lewis is a hilarious, mile-a-minute guest. He’s also one of the original SEOs.

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Now a marketing strategist and owner of SageRock Web Marketing, Sage Lewis shares his aspiration for deciding to run for mayor of his city.

Sage brings an interesting data driven view to politics. We talk about how his experience in search informs his political platform and Sage outlines some of his more innovative plans to improve the community and economy in Akron. Sage is still running a search marketing business and he still has a lot of opinions about Google so we also talk a lot about search.

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Webcology #345 – Social Media, Content Management and Social Relationships

How Social Media, Content Management and Relationships Tie Into Each Other

Air Date: June 11, 2015

Another great interview show!

This week Dave and I speak about social media, content and community management and social relationships in an interview with Olga Andrienko, Head of Social Media at SEMRush.

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The Power of Analytic Audits – A Google Hangout Lecture

A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits

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Data is the life blood of the modern organization. Next to the Financial data, the data from digital marketing is the most important. Yet while the financial data is routine reviewed and audited by independent bodies to ensure it’s correct, most organization, just assume their digital analytic data is correct while in most cases it isn’t. With bad data comes bad business decisions. During this Hangout Alan K’necht will take you through the journey of how, why and when of Analytics Audit and justify why it should be conducted by an independent analytics auditor.

Posted in Alan K'necht Analytics by Jim Hedger. No Comments

Webcology #344 – Panda Pending Pushing Constant Penguin

Panda Pending, Constant Penguin, Cloaking via Mobile, Windows 10 Update and More

Air Date: June 4, 2015

This was not a show about yoga. Instead it was wide ranging back and forth between Dave Davies and me covering a wide range of topics including but not limited to:

  • Panda Pending – Google says there’s a Panda around the corner.
  • Constant Penguin – Google says it wants to churn the Penguin update filters into its “ever-flux” (always running) algorithm,
  • Cloaking via Mobile – Back from the cowboy days of the blackhat comes a more modern method of serving two sets of content to Google and its users,
  • Windows 10 update – It’s an even number this time. Oh oh or oh wow?
  • Mobilegeddon bigger than anticipated or reported – Well what did you think was going to happen when Google reconsiders the value of pages on the web?
  • a Matt Cutts retrospective at SMX Advanced.
  • Does Google Associate with Brand Sites for Ranking?
  • Googles more than just GoPro partnership.

All in all a great show to produce.

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Webcology #343 – An interview with SEER Interactive founder Wil Reynolds

An interview with SEER Interactive founder Wil Reynolds

Air date: May 28, 2015

This was a special show because we got to cover one of my favourite people in the digital marketing space. Wil Reynolds is an interesting guy who has built a great digital marketing company in SEER Interactive. Our conversation spans Wil’s career, the decisions he’s made, what it takes to be successful in the industry, and learning from mistakes along the way. We’ve been doing the show for eight years now. This is one of the best interviews we’ve done.

Plus, news out of Google I/O on how Google Android Auto will be in nearly all new cars by end of 2015.

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Webcology #342 – ReTweets – Twitter is Back at Google Search

Tweets Coming Back to Google Search; Google Webmaster Tools Renamed Google Search Console

Air Date: May 21, 2015

Dave and I cover a lot of ground in the first part of the show talking about

  • Google and Twitter to Google Search;
  • Are Google and Skrillex making smart phones ?
  • Google Webmaster Tools ;
  • CSE and Five Eyes revealed to be popular mobile browsers and mobile App Stores.

Later I have a fun interview with organizer Itay Paz. We preview the upcoming ClickItSummit – SEO and discuss conference organizing in 2015.

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Webcology #341 – Googles Phantom Algorithm Update

Googles Phantom Algorithm Update Plus, What’s in a Doorway Page?

Air Date: May 14, 2015

  • Google’s ‘Phantom’ Algorithm Update Hits Websites;
  • Bing To Rank Mobile Friendly Web Pages Better;
  • What Google Defines As A Doorway Page;
  • The Right-To-Be-Forgotten: One Year Later;
  • Google has a secret ‘bench’ program.

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Webcology #340 – Windows 10 and the Mobile Future

Windows 10 and the Mobile Future

Air Date: May 8, 2015

Great show on which we discuss:

  • Microsoft Ignite,
  • Windows 10 and the mobile future;
  • Google Page Speed, Google Webmaster Tool changes;
  • C51 passed – warning to American webmasters;
  • Twitter and Twediting,
  • plus Why SEOs Should Focus on Googles 498 Other Signals, Not Just Panda and Penguin.

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Webcology #339 – Facebook SOS, Twitter & Google Search & New Advantages In Mobile Search

Facebook SOS, Twitter & Google Search & New Advantages In Mobile Search

Air Date: April 30, 2015

On today’s episode of Webcology hosts Jim Hedger & Dave Davies dive into:

  • the changes in the Twitter & Google search system, discuss the changes in Mobile Search,
  • the history of Microsoft Windows systems and the new Microsoft Edge web browser and
  • many other web related topic. Dive in and enjoy!

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Webcology #338 – ClickZ/SES Sold by Incisive – Mobilegeddon!

ClickZ/SES Sold by Incisive – Mobilegeddon!

Air Date: April 23, 2015

Incisive Media with ClickZ, SES, and Search Engine Watch. Plus, Jim Hedger and Davie Davies discuss

  • , Googlapolypse, or, Mobliegeddon, or, Moblapolypse, or yawn… ,
  • Facebook’s Friendly – No Friend ,
  • Yahoo vs. MS. Also, Twitter on trolls and abuse,
  • What say that Google would care about? 
  • to get Google Canada to take a stand against C51.

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