Air Date: October 9, 2014
We look at
The “Look Before You Keep” edition
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Alan published a strong piece at LinkedIn yesterday, “”. In it, he recounts a quick story about a Digital Always Media client who approached us after well-intentioned but poorly informed mistake cost them all their Google traffic. Here is an excerpt from the article.
A company (now a new client) took it upon themselves to implement SSL (switched their website to secured) an SEO technique based on something they had read in August. From what they read they thought it could help with rankings and would drive more organic search traffic from Google.
Result of their efforts was that organic search traffic virtually drops to ZERO both from Google and Bing even the number of times they were appearing in the search results (the blue line in the graphic) bottomed out at below 500.. After 2 weeks of almost no traffic, I got the call to help figure out what was wrong.
To read more of this article, please .
Air Date: October 2, 2014
We interview SEMPO President Emeritus and SEO Rockstar host Chris Boggs about the SEMPO led initiative to organize a Search Marketing Congress. The point to the Congress is to frame a search marketing code of ethics. Discussions will take place at Pubcon 2014 in Las Vegas later this month. This is quickly becoming a hot-button issue in the digital marketing community.
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Air Date: September 25, 2014
The “For What IT’s Worth” edition.
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Air Date: September 18, 2014
The “My Servers Don’t Stink” edition.
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Air Date: September 11, 2014
Dave and I discussed a wide range of topics today including but not limited to;
The “Mission Implausible” edition
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Air Date: September 4, 2014
It’s September. That means only one thing to SEOs.
The “Happy Happy Ho Ho” edition.
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Air Date: August 28, 2014
Believe it or not, there are compelling reasons to care about PageRank.
The, “It’s Not What You Think” edition.
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Air Date: August 21, 2014
The “Ooops, They’ll Do It Again” edition.
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Air Date: August 14, 2014
Fun episode covering topics such as,
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Air Date: August 7, 2014
Google is now giving secure sites (https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0& or, SSL), a boost in search rankings. Given the myriad of implications, this announcement has generated a strong response from the SEO community. Dave and I cover as many as we can in the feature segment. We also work our way through the question, will Google ever update PageRank again? We cover the removal of 50 Wikipedia links from European Union search results under the controversial Right to be Forgotten legislation.
Speaking of being forgotten, Dave proclaims his pro-activity following the recent story of a Russian hacker amassing over 1billion Internet passwords.
The Right to Forget it all securely edition.
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Air Date: July 31, 2014
Jennifer Slegg joins Dave and Jim for an interview where Search Engine Watch editor-in-chief, Danny Goodwin announces he’ll be leaving SEW the following day. For those interested in filling in parts of the back-story around the ClickZ / Search Engine Strategies / Search Engine Watch drama, this is a must-listen interview.
We also discuss Google’s entrance into the domain selling business with Google Domains, and talk through the signals an update to Google’s local search algorithm called Pigeon is looking for.
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Air Date: July 24, 2014
With special guest host Jennifer Slegg, founder of the .
Jennifer and I discussed a piece she wrote, “”.
We also talked about Google engineers talking about working on Penguin, the questions around web analytics, and marvel at Facebook’s second quarter earnings:  788 million dollars  up from 331 million last year. Facebook stock  more than doubled year over year.
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Air Date: July 17, 2014
The show starts with talk of the announcement that 18,000 jobs will be cut at Microsoft. We then move to an article I wrote for the SEMPost that had gotten a lot of attention in the industry, “”. Closing out the show, Dave and I speculate on what appears to be a new sort of sandboxing at Google. All in all a really good episode.
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Air Date: July 10, 2014
With special guest host, Carolyn Shelby, Director of Director of SEO and SEM for Tribune Publishing .
Carolyn and I discuss Gated Content, Matt Cutts taking a leave of absence, 10 Lies You Should Never Believe From SEO Gurus, Europe starting to see the flaws in the right to be forgotten ruling, and a Google executive’s death on Santa Cruz yacht which turned extra lurid with the arrest of a well known local prostitute. The “Things we do for money edition…”
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