Webcology #330 – Net Neutrality and the Common Carrier

Air Date: February 26, 2015

The “Jim takes a victory lap around the maypole of digital rights” edition.

Net Neutrality Rules!

The FTC is moving forward to classify the Internet as a public utility! By reclassifying ISPs as common carriers, the FTC has effectively mandated all signals must be given the same digital priority regardless of origin or content. This means the tradition of Net Neutrality continues except now it’s a law.

Also:

  • Irony thy name is Revenge. This guy named Craig Brittain is the man behind several revenge porn sites. Craig Brittain is a bit of a, umm, jerk. So he’s trying to whip out his ideas about digital law to protect himself and have his personal information removed from the Internet. In other news, Craig Brittain, the man behind several revenge porn sites, was able to exemplify the words Irony and Karma in the very same context. You have to be earning a lot of bad-person-points to do that.
  • is making money off YouTube. As it turns out, Google’s investment and maintenance costs are so high, and the ad revenues so low, virtually no one is making money at YouTube today.
  • Google issuing SLOW warnings for non-mobile friendly websites;
  • Google WebmasterTools is now warning about WordPress Plug-in Updates

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Webcology #329 – Google Insto, Silverfish Crapware, 5 Questions for Designers

Air Date: February 19, 2015

A “Google is Bouncier than this Gumbo Edition” Edition.

  • Google algo
  • Lenovo Crapware ;
  • Your Web Designer Should Ask You (and 5 More You Should Ask Them);
  • Twitter Finally Offers Multiple for Sharing Twitter Accounts Without Sharing Passwords;
  • Net Neutrality Vote coming up next week!

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Webcology #328 – Google Search Impact Reports, RoboDog, and an Eavesdropping With Google Chrome

Webcology #328 – Google Search Impact Reports, RoboDog, and an Eavesdropping With Google Chrome

Air Date: February 12, 2015

Another of those Fun Fun Fun until Big Brother takes the Keyboard Away editions.

  • Google’s Search Impact Report Goes ;
  • in a newly competitive travel bidding environment;
  • Google’s got a  new. It’s spooky real.
  • Also a  New Google Chrome allows eavesdropping on conversation. Really.
    Krisitne Schachinger discusses wth Jim Hedger and Dave Davies how like Samsung,Google is able to eavesdrop as you browse on Chrome.

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Webcology #327 – The New SEO Audit Background Soundtrack –

The New SEO Audit Background Soundtrack – Google Regains Access to Twitter Feed

Air Date: February 5, 2015

Following complaints from several SEOs about push-back from clients, Jim introduces the new and quite like probably to be patented WebmasterRadio SEO Audit Background Soundtrack based on what client push-back often sounds like.

We also talk about:

  • Google, Microsoft, and Amazon paying to unblock ads,
  • Google is getting access to Twitter for inclusion in search results
  • A call to upgrade plug-ins for a vulnerability in the FancyBox Plugin for WordPress.

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Webcology #326 – Windows 10 Announced – Schmidtty luvs Stevie

Windows 10 Announced – Schmidtty luvs Stevie

Air Date: January 29, 2015

  • Exciting news from Microsoft as it unveils yet another part of its “move to the clouds” strategy, Windows 10
  • Google executive chairman Eric Schmidt says Steve Jobs is his hero
  • Wikileaks blasts Google for quietly handing emails to governments
  • Google says it fought gag orders in Wikileaks investigation

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Digital Marketing Made Easy

This might get me in trouble with my peers in the online marketing industry but I need to share a truth with you all. Most of the work done in digital marketing is really quite simple. From the creation of a website to the propagation of Ad-groups, web applications are designed to make input and modification as easy as possible. This blog and much of the technology that supports it is infinitely simpler to use than the technology we used two decades ago, at the beginning of my career.

It gets complicated when you realize that the panoply of digital marketing channels, each of which is relatively easy enough to enter, affect each other in subtle and often profound ways. Digital marketing gets even more complicated when you consider there are hundreds of millions of other people working the Web, some of which are competing for the attention of the same groups of consumers across some or all of those same marketing venues. To further complicate what should be easy, each marketing venue has different user habits, terms-of-service rules, widely ranging audiences, and where one might work for one type of product or service it might not work for another. There’s a lot of time and money to be spent figuring out which one does which to what and when.

Suddenly, the idea of digital marketing became quite complicated again. Though the various interfaces are easier the over all environment is far more challenging now than ever before. That’s why a market developed from which a professional cadre of webmasters practice search and social media marketing. It is our job to make the extremely complex understandable and easier.

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Webcology #325 – Suggesting Improvements to Google Search and WebmasterTools

Suggesting Improvements to Google Search and WebmasterTools

Air Date: January 15, 2015

Dave and I cover a number of topics including:

  • Google is asking webmasters to suggest improvements to Google Search and WebmasterTools
  • Is Facebook really a path to the KnowledgeGraph?
  • Facebook WORK is sort of like Google’s Wave but Facebookier.
  • Canadian economy is facing difficulties. With the CDN loonie dropping to $0.85 US, Canadian companies are effectively offering US customers a 15 percent discount which could be 20 percent tomorrow. (the more you know eh?)
  • Google Domains now open to all US residents

Webcology #324 – 2015 The Year of The Podcast

2015: The Year of The Podcast; Moz Responds to Controversial Whiteboard Friday Article

Air Date: January 8, 2015

Co-host Kristine Schachinger and I discuss

  • Moz.com’s response to a controversial Whiteboard Friday article
  • the Charlie Hebdo magazine terrorist attack
  • why everyone is talking about why 2015 is the year of podcasting
  • SEO misinformation and the appearance of a phony SEO expert on the Celebrity Apprentice UK

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Webcology #323 – The Biggest Search Stories of 2014

The Biggest Search Stories of 2014

Air Date: December 18, 2014

This was our last show of 2014 so we used it to talk about the biggest stories of the year that was. We discussed Google Chrome’s new non-https warnings for users who visit an unsecured site, a major WordPress security concern for users of the RevSlider Premium Plugin, and Bing’s prediction 2015 would be the “year of wearable technologies”.

Here’s a breakdown of the other big stories from 2014:

The Good

  • Google and Mobile
  • The SEM Post
  • AliBaba IPO

The Bad

  • Google Glasses
  • Net Neutrality Debate
  • Facebook Messenger App

and, The Ugly

  • Sellout of Incisive Media and the decline of SEW
  • Uber vs the World
  • Bendable iPhones

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Webcology #322 – Most Downloaded Apps – The Right to Be Forgotten

Most Downloaded Apps – The Right to Be Forgotten

Air Date: December 11, 2014

Co-host Kristine Schachinger and I discuss a host of topics including the most downloaded apps for Android in 2014 and comments made by Sir Tim Berners-Lee about the EU policy  on The Right to Be Forgotten.

We also discuss a weird phenomena in Google search where old pages which have been 301’ed to updated URLs are showing up in Google SERPs. Ghosts of pages past or just a quirky bug?

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