A/B Testing with Alan K’necht – Backyard Analytics Episode 6 Learn about the methodology and how to conduct A/B tests. In this episode Alan explores…
Backyard Analytics Ep. 5 – Seasonality with Alan K’necht
Seasonality with Alan K’necht – Backyard Analytics Episode 5 Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact…
Backyard Analytics Ep. 4 – Annotations
Annotations and the Art of Analytics – Backyard Analytics Episode 4 How to annotate and what you should be annotating so you can make sense…
Backyard Analytics Ep. 3 – Data Sampling and the Healthy Lawn
Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3 In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling”…
Backyard Analytics – Ep. 2 – Comparative Analytics
The Grass is Always Greener, aka: Comparative Analytics – Backyard Analytics Episode 2 In this episode Alan K’necht explores the concept of “Comparative Analytics” with…
Backyard Analytics – Ep. 1 – KPIs and Tree Growth
Key Performance Indicators and Tree Growth – Backyard Analytics Episode 1 Alan K’necht finds inspiration in all sorts of places. In this episode, he explores…
Rainy Day Analytics – KPIs on a Rainy Sunday
KPIs on a Rainy Sunday – The Start of Backyard Analytics This is Periscope broadcast set the idea for Backyard Analytics. Here Alan K’necht derives…
The Power of Analytic Audits – A Google Hangout Lecture
A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&www.youtube.com/watch?v=MRBPBDbZPrQ Data is the life blood of the modern organization. Next…
Customer Service from Staples Canada
In this age of squeezed margins at retail stores caused by mega online retailers like Amazon, customer service is generally one of the first things…
The Power of The Handwritten Note
One must never underestimate the power a handwritten and mailed traditionally that a handwritten note has. In the age of where even a coherent email…
The Benefits of Hiring a Professional – LinkedIn Xpost
Alan wrote about a highly successful Panda recovery Digital Always Media assisted with in his article, , published at LinkedIn. Here’s an excerpt from that…
Don’t Leave Your SEO in the Hands of Amateurs – LinkedIn Xpost
Alan published a strong piece at LinkedIn yesterday, “”. In it, he recounts a quick story about a Digital Always Media client who approached us…
The Power of A Tweet
Much has been written about benefits of social interaction with peers and customers on Twitter. Relatively little has been written about how powerful a tweet…
SMX London – Day 1 Keynote
“Will Data Save Marketing?†with , Vice President and General Manager, Lenovo Corporation In a world that is increasingly digital, shelf lives of marketers will be…
What’s In My SEO Toolbox?
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from, ranging across the spectrum of SEO activities, from competitive intelligence…