A/B Testing with Alan K’necht – Backyard Analytics Episode 6 Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/uZIUI-_LpMc
Seasonality with Alan K’necht – Backyard Analytics Episode 5 Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI). https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/Y1AJQAbrB4s
Annotations and the Art of Analytics – Backyard Analytics Episode 4 How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to […]
Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3 In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling” buy trying to estimate how many blades are in his lawn and how many blades per square foot represent a healthy lawn. Learn how to calculate how many blades of […]
The Grass is Always Greener, aka: Comparative Analytics – Backyard Analytics Episode 2 In this episode Alan K’necht explores the concept of “Comparative Analytics” with the notion that the grass is always greener. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/cb1nj4FoX10
Key Performance Indicators and Tree Growth – Backyard Analytics Episode 1 Alan K’necht finds inspiration in all sorts of places. In this episode, he explores the concept of Key Performance Indicators “KPI” and relates to the growth of trees. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/6ieukwQ7yjY
KPIs on a Rainy Sunday – The Start of Backyard Analytics This is Periscope broadcast set the idea for Backyard Analytics. Here Alan K’necht derives inspiration for analytics and Key Performance Indicators “KPI” from a rainy Sunday. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/82ZADgi4kKs
A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&www.youtube.com/watch?v=MRBPBDbZPrQ Data is the life blood of the modern organization. Next to the Financial data, the data from digital marketing is the most important. Yet while the financial data is routine reviewed and audited by independent bodies to ensure it’s correct, […]
In this age of squeezed margins at retail stores caused by mega online retailers like Amazon, customer service is generally one of the first things to go. Sometimes however, a person and the company they work for go above and beyond even old fashioned standards of customer service. In recent years, I have rarely experienced […]
One must never underestimate the power a handwritten and mailed traditionally that a handwritten note has. In the age of where even a coherent email is being replaced by cryptic text messages and tweets, receiving something via traditional snail mail can have an enormous impact on your client or anyone you are trying to impress. […]
Alan wrote about a highly successful Panda recovery Digital Always Media assisted with in his article, , published at LinkedIn. Here’s an excerpt from that piece. Organic traffic from Google, Bing, and other search engines is the life blood of most websites. Search is how most people will first discover your site, some of which […]
Alan published a strong piece at LinkedIn yesterday, “”. In it, he recounts a quick story about a Digital Always Media client who approached us after well-intentioned but poorly informed mistake cost them all their Google traffic. Here is an excerpt from the article. A company (now a new client) took it upon themselves to […]
Much has been written about benefits of social interaction with peers and customers on Twitter. Relatively little has been written about how powerful a tweet by a recognized brand can be or how overrated they can be. Many people involved in social marketing seek out key influencers just in hopes of having them retweet or […]
“Will Data Save Marketing?†with , Vice President and General Manager, Lenovo Corporation In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will […]
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from, ranging across the spectrum of SEO activities, from competitive intelligence and content analysis to post-click analytics tools. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives. Moderator: , […]