<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>Alan K'necht Archives - Digital Always Media Inc.</title> <atom:link href="https://digitalalwaysmedia.com/category/alanknechtseo/feed/" rel="self" type="application/rss+xml" /> <link>https://digitalalwaysmedia.com/category/alanknechtseo/</link> <description>: Search, Social & Analytics :</description> <lastBuildDate>Mon, 20 Jul 2015 19:23:18 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.7.1</generator> <image> <url>https://digitalalwaysmedia.com/wp-content/uploads/2019/06/cropped-icon-image512-32x32.jpg</url> <title>Alan K'necht Archives - Digital Always Media Inc.</title> <link>https://digitalalwaysmedia.com/category/alanknechtseo/</link> <width>32</width> <height>32</height> </image> <item> <title>Backyard Analytics Ep. 6 – A/B Testing with Alan K’necht</title> <link>https://digitalalwaysmedia.com/backyard-analytics-ep-6-ab-testing-with-alan-knecht/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Wed, 15 Jul 2015 19:19:13 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>A/B Testing with Alan K’necht – Backyard Analytics Episode 6 Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/uZIUI-_LpMc</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-6-ab-testing-with-alan-knecht/">Backyard Analytics Ep. 6 – A/B Testing with Alan K’necht</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2 class="yt watch-title-container"><span id="eow-title" class="watch-title " dir="ltr" title="BackYard Analytics Episode 6: A/B Testing with Alan K'necht">A/B Testing with Alan K’necht</span> – Backyard Analytics Episode 6</h2> <p>Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden.</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/uZIUI-_LpMc</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-6-ab-testing-with-alan-knecht/">Backyard Analytics Ep. 6 – A/B Testing with Alan K’necht</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Backyard Analytics Ep. 5 – Seasonality with Alan K’necht</title> <link>https://digitalalwaysmedia.com/backyard-analytics-ep-5-seasonality-with-alan-knecht/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Wed, 08 Jul 2015 19:17:29 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>Seasonality with Alan K’necht – Backyard Analytics Episode 5 Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI). https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/Y1AJQAbrB4s</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-5-seasonality-with-alan-knecht/">Backyard Analytics Ep. 5 – Seasonality with Alan K’necht</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>Seasonality with Alan K’necht – Backyard Analytics Episode 5</h2> <p>Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI).</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/Y1AJQAbrB4s</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-5-seasonality-with-alan-knecht/">Backyard Analytics Ep. 5 – Seasonality with Alan K’necht</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Backyard Analytics Ep. 4 – Annotations</title> <link>https://digitalalwaysmedia.com/backyard-analytics-ep-4-annotations/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Fri, 03 Jul 2015 19:13:08 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>Annotations and the Art of Analytics – Backyard Analytics Episode 4 How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to […]</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-4-annotations/">Backyard Analytics Ep. 4 – Annotations</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>Annotations and the Art of Analytics – Backyard Analytics Episode 4</h2> <p>How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to better understand your digital analytic reports.</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/DY3gHTTkvv4</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-4-annotations/">Backyard Analytics Ep. 4 – Annotations</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Backyard Analytics Ep. 3 – Data Sampling and the Healthy Lawn</title> <link>https://digitalalwaysmedia.com/backyard-analytics-ep-3-data-sampling-and-the-healthy-lawn/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Mon, 29 Jun 2015 19:09:52 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3 In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling” buy trying to estimate how many blades are in his lawn and how many blades per square foot represent a healthy lawn. Learn how to calculate how many blades of […]</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-3-data-sampling-and-the-healthy-lawn/">Backyard Analytics Ep. 3 – Data Sampling and the Healthy Lawn</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3</h2> <p>In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling” buy trying to estimate how many blades are in his lawn and how many blades per square foot represent a healthy lawn. Learn how to calculate how many blades of grass on a football field through data sampling.</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/ufjiQBgs8Kg</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-3-data-sampling-and-the-healthy-lawn/">Backyard Analytics Ep. 3 – Data Sampling and the Healthy Lawn</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Backyard Analytics – Ep. 2 – Comparative Analytics</title> <link>https://digitalalwaysmedia.com/backyard-analytics-ep-2-comparative-analytics/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Fri, 26 Jun 2015 19:06:50 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>The Grass is Always Greener, aka: Comparative Analytics – Backyard Analytics Episode 2 In this episode Alan K’necht explores the concept of “Comparative Analytics” with the notion that the grass is always greener. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/cb1nj4FoX10</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-2-comparative-analytics/">Backyard Analytics – Ep. 2 – Comparative Analytics</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>The Grass is Always Greener, aka: Comparative Analytics – Backyard Analytics Episode 2</h2> <p>In this episode Alan K’necht explores the concept of “Comparative Analytics” with the notion that the grass is always greener.</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/cb1nj4FoX10</p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-2-comparative-analytics/">Backyard Analytics – Ep. 2 – Comparative Analytics</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Backyard Analytics – Ep. 1 – KPIs and Tree Growth</title> <link>https://digitalalwaysmedia.com/backyard-analytics-ep-1-kpis-and-tree-growth/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Mon, 22 Jun 2015 19:02:30 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>Key Performance Indicators and Tree Growth – Backyard Analytics Episode 1 Alan K’necht finds inspiration in all sorts of places. In this episode, he explores the concept of Key Performance Indicators “KPI” and relates to the growth of trees. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/6ieukwQ7yjY  </p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-1-kpis-and-tree-growth/">Backyard Analytics – Ep. 1 – KPIs and Tree Growth</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>Key Performance Indicators and Tree Growth – Backyard Analytics Episode 1</h2> <p>Alan K’necht finds inspiration in all sorts of places. In this episode, he explores the concept of Key Performance Indicators “KPI” and relates to the growth of trees.</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/6ieukwQ7yjY</p> <p> </p> <p>The post <a href="https://digitalalwaysmedia.com/backyard-analytics-ep-1-kpis-and-tree-growth/">Backyard Analytics – Ep. 1 – KPIs and Tree Growth</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Rainy Day Analytics – KPIs on a Rainy Sunday</title> <link>https://digitalalwaysmedia.com/rainy-day-analytics-kpis-on-a-rainy-sunday/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Mon, 22 Jun 2015 13:21:34 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <category><![CDATA[Backyard Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>KPIs on a Rainy Sunday – The Start of Backyard Analytics This is Periscope broadcast set the idea for Backyard Analytics. Here Alan K’necht derives inspiration for analytics and Key Performance Indicators “KPI” from a rainy Sunday. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/82ZADgi4kKs</p> <p>The post <a href="https://digitalalwaysmedia.com/rainy-day-analytics-kpis-on-a-rainy-sunday/">Rainy Day Analytics – KPIs on a Rainy Sunday</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>KPIs on a Rainy Sunday – The Start of Backyard Analytics</h2> <p>This is Periscope broadcast set the idea for Backyard Analytics. Here Alan K’necht derives inspiration for analytics and Key Performance Indicators “KPI” from a rainy Sunday.</p> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/82ZADgi4kKs</p> <p>The post <a href="https://digitalalwaysmedia.com/rainy-day-analytics-kpis-on-a-rainy-sunday/">Rainy Day Analytics – KPIs on a Rainy Sunday</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>The Power of Analytic Audits – A Google Hangout Lecture</title> <link>https://digitalalwaysmedia.com/the-power-of-analytic-audits-a-google-hangout-lecture/</link> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Wed, 10 Jun 2015 20:49:16 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[Analytics]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&www.youtube.com/watch?v=MRBPBDbZPrQ Data is the life blood of the modern organization. Next to the Financial data, the data from digital marketing is the most important. Yet while the financial data is routine reviewed and audited by independent bodies to ensure it’s correct, […]</p> <p>The post <a href="https://digitalalwaysmedia.com/the-power-of-analytic-audits-a-google-hangout-lecture/">The Power of Analytic Audits – A Google Hangout Lecture</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<h2>A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits</h2> <p>https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&www.youtube.com/watch?v=MRBPBDbZPrQ</p> <p>Data is the life blood of the modern organization. Next to the Financial data, the data from digital marketing is the most important. Yet while the financial data is routine reviewed and audited by independent bodies to ensure it’s correct, most organization, just assume their digital analytic data is correct while in most cases it isn’t. With bad data comes bad business decisions. During this Hangout Alan K’necht will take you through the journey of how, why and when of Analytics Audit and justify why it should be conducted by an independent analytics auditor.</p> <p>The post <a href="https://digitalalwaysmedia.com/the-power-of-analytic-audits-a-google-hangout-lecture/">The Power of Analytic Audits – A Google Hangout Lecture</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> </item> <item> <title>Customer Service from Staples Canada</title> <link>https://digitalalwaysmedia.com/staples-customer-service/</link> <comments>https://digitalalwaysmedia.com/staples-customer-service/#comments</comments> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Wed, 01 Apr 2015 16:08:18 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>In this age of squeezed margins at retail stores caused by mega online retailers like Amazon, customer service is generally one of the first things to go. Sometimes however, a person and the company they work for go above and beyond even old fashioned standards of customer service. In recent years, I have rarely experienced […]</p> <p>The post <a href="https://digitalalwaysmedia.com/staples-customer-service/">Customer Service from Staples Canada</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<p>In this age of squeezed margins at retail stores caused by mega online retailers like Amazon, customer service is generally one of the first things to go. Sometimes however, a person and the company they work for go above and beyond even old fashioned standards of customer service. In recent years, I have rarely experienced customer service like this so this experience has be noted and shared.</p> <p>Earlier this week, my son came home from school and unpacked his laptop right in front of me to show me something he was working on. Upon opening up the laptop, he noticed the screen was cracked. He tried turning on the laptop but the crack made it inoperable. I told him don’t worry. Back when we purchased it (about 18 months ago) we paid for accident protection. All I have to do is find the receipt and we can get it repaired.</p> <p>Finding the receipt proved more difficult than anticipated. I went to the file where it was suppose to be, but it wasn’t there though I did find another receipt for another computer purchased about the same time. I started going through all sorts of files and papers but to no luck. My mind raced all night, depriving me of sleep as I thought where that receipt might be. I continued my search again on Tuesday morning, but no luck. Then I had an idea.</p> <p>I know I had purchased the laptop at a nearby Staples retail store. So I called the main Staples Canada number to ask if there was a way to get a copy of a past receipt if I knew which credit card it was purchased on and at which store. They said yes, but I’d have to go to store I purchased it at with the credit card and an near approximation of the date it was purchased on. The the store could request the receipt which would take about 5 days. That was a relief, but when did I buy it? Was it September, October or November 2013? Credit card statements should help find the exact date.</p> <p>At least my credit card company has on-line copies of all my statements so I scanned them for a purchase in or around the cost of the laptop for those 3 months. I couldn’t find anything. I then remembered, Staples had sent me a special coupon as a replacement for a defective item that I had applied to the purchase of the laptop which dramatically reduced the amount charged to my credit card (which is why I couldn’t find it in the statements). I also remember that I used that coupon for the laptop within a week of getting it. I got back on the phone with Staples Canada, this time with the group that took care of my past problem.</p> <p>I got someone named Sarah on the phone. She was a delight and listened to me as I explained my dilemma. She quickly found the date that the coupon was issued but couldn’t find the date it was used. With that titbit of information I found in my credit card statement a purchase 4 days later and told her about it. She told me to hold the line and she’d look something up. About 3 minutes later, she told me she couldn’t access the receipt, but had escalated the issue. She promised to call me back either way, but warned me it could take up to 2 days.</p> <p>Less than 90 minutes later the phone rang and it was Sarah. She had located the receipt and yes it was the one for the laptop and the extended warranty. She then started the claim process and assured me everything was in order and not to worry about anything. She gave me a claim number and told me to take the laptop to any Staples store to arrange shipping. I dropped it off and it’s out for repair now.</p> <p>Why is this Customer Service above and beyond expectations? The first time I called Staples they didn’t offer anything more than telling me to go to the store to get a copy of the receipt. This time Sarah not only helped me find out about the coupon date, she then offered to look up the receipt. When she couldn’t find it, she could have done nothing more and sent me the store route. Instead she took it upon herself to look for the invoice and when it didn’t come up in her system right away, she put in a request for it and then followed-up personally once the receipt was located.</p> <p>Sarah could tell I was stressed out about the laptop and she not only did her job, she went beyond my expectations. Her demeanour the entire time was of a calm and caring person. I felt safe and comforted in her capable hands. In this day and age, where too many of us only focus on price and companies respond to that by lowering prices and subsequent support services, it is nice to see that people like Sarah and Staples Canada are still there to help.</p> <p>The next time I try to compare prices at Staples to other retailers including online retailers like Amazon, I’m going to remember Sarah and make that part of the value add equation before I hand over my credit card for an online purchase.</p> <p>The post <a href="https://digitalalwaysmedia.com/staples-customer-service/">Customer Service from Staples Canada</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> <wfw:commentRss>https://digitalalwaysmedia.com/staples-customer-service/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item> <title>The Power of The Handwritten Note</title> <link>https://digitalalwaysmedia.com/handwritten-note/</link> <comments>https://digitalalwaysmedia.com/handwritten-note/#respond</comments> <dc:creator><![CDATA[Jim Hedger]]></dc:creator> <pubDate>Wed, 25 Mar 2015 16:30:36 +0000</pubDate> <category><![CDATA[Alan K'necht]]></category> <category><![CDATA[social media]]></category> <guid isPermaLink="false">https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k</guid> <description><![CDATA[<p>One must never underestimate the power a handwritten and mailed traditionally that a handwritten note has. In the age of where even a coherent email is being replaced by cryptic text messages and tweets, receiving something via traditional snail mail can have an enormous impact on your client or anyone you are trying to impress. […]</p> <p>The post <a href="https://digitalalwaysmedia.com/handwritten-note/">The Power of The Handwritten Note</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></description> <content:encoded><![CDATA[<p>One must never underestimate the power a handwritten and mailed traditionally that a handwritten note has. In the age of where even a coherent email is being replaced by cryptic text messages and tweets, receiving something via traditional snail mail can have an enormous impact on your client or anyone you are trying to impress.</p> <p>Back in February, I was a guest lecturer to a Digital Marketing class at San Diego State University. The topic was “Measuring Social Media Efforts”.</p> <p>The class was a lot of fun and a great success. Many of the students after the lecture connected with me on Twitter and on LinkedIn to say thanks and how much they appreciated the case study I presented. A few weeks after the class, I received a handwritten thank you note from the class professor and it made me feel like my efforts were truly appreciated by the professor. Then 10 days after receiving the professors thank you note, I received a package full of thank you notes from many of the students in the class.</p> <p>It is hard to imagine the feeling I got as opened and saw all the note, or when I opened each individual note to read all the personalized messages. I know how much more effort it takes to write these notes out by hand instead of just sending a quick tweet or message on LinkedIn. This type of personal contact escalates the on-line social interactions to a new level. This simple effort will make my decision to be a guest lecturer at San Diego State University or other institution in the future much easier to say yes to, because I know it will be truly appreciated.</p> <p>This same concept has to become part of all of our on-line engagements. It is through personal notes, that we and our organizations stop being impersonal on-line entities, and can become someone others want to do business with.</p> <p>Let’s never forget the power of the handwritten note in the ever changing age of technology.</p> <p>The post <a href="https://digitalalwaysmedia.com/handwritten-note/">The Power of The Handwritten Note</a> appeared first on <a href="https://digitalalwaysmedia.com">Digital Always Media Inc.</a>.</p> ]]></content:encoded> <wfw:commentRss>https://digitalalwaysmedia.com/handwritten-note/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>