Alan wrote about a highly successful Panda recovery Digital Always Media assisted with in his article, , published at LinkedIn. Here’s an excerpt from that piece. Organic traffic from Google, Bing, and other search engines is the life blood of most websites. Search is how most people will first discover your site, some of which […]
Alan published a strong piece at LinkedIn yesterday, “”. In it, he recounts a quick story about a Digital Always Media client who approached us after well-intentioned but poorly informed mistake cost them all their Google traffic. Here is an excerpt from the article. A company (now a new client) took it upon themselves to […]
Much has been written about benefits of social interaction with peers and customers on Twitter. Relatively little has been written about how powerful a tweet by a recognized brand can be or how overrated they can be. Many people involved in social marketing seek out key influencers just in hopes of having them retweet or […]
“Will Data Save Marketing?†with , Vice President and General Manager, Lenovo Corporation In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will […]
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from, ranging across the spectrum of SEO activities, from competitive intelligence and content analysis to post-click analytics tools. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives. Moderator: , […]
You’ve got questions. They’ve got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEO. Moderator: , Founding Editor, Search Engine Land () Q&A Coordinator: , VP Search Strategies, Homes.com / For Rent Media Solutions () Speakers: , Sr. Product Manager, Bing () , Webmaster Trends Analyst, Google ()
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals†that the search engines take in, then weigh up. What do SEOs who study the data think is growing in importance? What should you focus on? Attend this session and learn what you should be focusing on long-term to drive your results, […]
Google retooled its search engine a few months ago, introducing a new system called “Hummingbird†that moves beyond keyword search and into “entity search.†At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change. Moderator: , […]
We’ll kick off the SEO track with a deep-dive examination of search ranking factors that are influencing results. What’s on the rise; whats on the decline; what still works? Our panelists parse the data and focus on the key elements that deliver maximum SEO success. Moderator: , Founding Editor, Search Engine Land ()Q&A Coordinator: , VP of […]
Social Media Analytics Presentation – PubCon New Orleans 2014 Last week at , Digital Always Media partner, Alan K’necht (@) teamed up with Adam Proehl (@), Managing Partner at for a joint presentation on analytics in social media. Rather than follow the conventional individual lecture format, Alan and Adam decided to deliver their presentation as […]