You’ve got questions. They’ve got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEO. Moderator: , Founding Editor, Search Engine Land () Q&A Coordinator: , VP Search Strategies, Homes.com / For Rent Media Solutions () Speakers: , Sr. Product Manager, Bing () , Webmaster Trends Analyst, Google ()
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals†that the search engines take in, then weigh up. What do SEOs who study the data think is growing in importance? What should you focus on? Attend this session and learn what you should be focusing on long-term to drive your results, […]
Google retooled its search engine a few months ago, introducing a new system called “Hummingbird†that moves beyond keyword search and into “entity search.†At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change. Moderator: , […]
We’ll kick off the SEO track with a deep-dive examination of search ranking factors that are influencing results. What’s on the rise; whats on the decline; what still works? Our panelists parse the data and focus on the key elements that deliver maximum SEO success. Moderator: , Founding Editor, Search Engine Land ()Q&A Coordinator: , VP of […]
Social Media Analytics Presentation – PubCon New Orleans 2014 Last week at , Digital Always Media partner, Alan K’necht (@) teamed up with Adam Proehl (@), Managing Partner at for a joint presentation on analytics in social media. Rather than follow the conventional individual lecture format, Alan and Adam decided to deliver their presentation as […]
Google+ and Authorship – Hot Topics and Trends Identity and Google – how Google uses identity with SEO and the author tag Panelists: Mark Traphagen @marktraphagen, Ann Smarty @seosmarty and Kristine Schachinger @schachin
Day 2 Pubcon Keynote – Peter Shankman Author and angel investor , principal and co-founder at global consultancy Shankman | Honig, who will also present a major keynote address, and more than 150 other leading technology trendsetters at Pubcon New Orleans 2014 for an exploration of the future of social media, search and digital marketing. […]
is one of the most popular conventions in the industry for obvious reasons. With the joie de vivre of Bourbon Street spilling into the sessions, it’s as much of an opportunity to learn as it is to relax with some of the brightest personalities in the SEO world. Alas, not all of us are able […]
Keynote: Google’s John Muller on Search Quality Google’s Webmaster Trends Analyst covers Google Webmaster Tools, communication and search quality, how to avoid common SEO mistakes, what’s new with GWT, and things to focus on in the coming year. This is followed by a Q & A session with the audience.
Facebook, Google+ & Twitter Techniques Learn how to best represent your brand on the most important Social Media platforms on the web. This session covers the what, how and no-no’s of brand marketing. Speakers: Laura Ben David- @LauraBenDavid Shari Write Pilo – Hillel Fuld –
Mobile SEO Techniqes Google and Bing are putting more focus on mobile sites: are you? Find out how to properly build a mobile site with sound SEO strategies that will appeal to both users and search rankings. Speakers: John Mueller – Google – Miriam Schwab – Illuminea – @
Big Content Strategies This panel explores how to balance content and links via social media in a post-Penguin and Panda landscape. Speakers: Aaron Friedman – @AaronFriedman Merry Moroud – Aim Clear – @MerryMorud
Universal Analytics With Web Analytics changing so rapidly, it’s sometimes harder to track conversions: Did they originate on a handheld device and convert on a computer? These experts will help you understand the changing environment, and how to put together a strategy that works. Speakers Daniel Waisberg of Google of Analytics Ninja (@AnalyticsNinja) of Go […]
Keynote by Barry Schwartz () Topic:Â Most Significant Changes In Search Marketing and Where We Are Headed
SES Chicago Day 3 Keynote: Joining the Dots: Maximizing Marketing Returns in a Socially Connected World Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today’s marketing and advertising professionals. Nick Burcher, Head of Social for MediaCom across […]