Measuring the Size of Your Social Campfire Earlier today, Digital Always Media partner Alan K’necht and President Michelle Stinson Ross cohosted a one hour, Hangout discussing how to think about and measure the value of your social media engagements. Joining Alan and Michelle are, Kevin Mullett, Director of Visibility and Social Media at  (@kmullett), […]
Online vs. In-Person Training & Workshops I’ve been teaching people of all ages for over 30 years one subject or another. My early days as a technology instructor started by running software classes (Lotus, WordPrefect, desktop publishing) in the late 80s. Since then I’ve taught everything from web development, to SEO, web analytics and Social […]
Measuring the Success of a Well Posted Presentation The evolution of the digital marketing sector has been propelled by free information. Digital Always Media partner Alan K’necht uploaded his April presentation, “Measuring Success: Up the Down Escalator” to last Tuesday. The DAM team started promoting the presentation through social media applications minutes after Alan’s slide-deck […]
HashTag Attacks (HashTagBombs) – Simply Bad Marketing Recently the weekly Twitter-Chat I co-host, , started trending on Twitter. While this made myself and co-host happy, we were surprised by one of the consequences. We knew #SocialChat had become very popular when various people started leveraging the #SocialChat HashTag to reach our audience with regular […]
Yesterday, the news media was a flutter with the passing of former British Prime Minister Margaret Thatcher. As expected people took to social media to discuss her past and her legacy. As people started using Twitter and GooglePlus, (both social media properties encourage the use of hashtags), an interesting hashtag emerged that caused a certain […]
In an article published in yesterday’s Search Engine Journal, Alan K’Necht discusses the ROI of social media. .
With over 1 billion Facebook members, it always astonishes me when I run into old friends and others in the 35+ age range who don’t have a Facebook account. I understand why some might not have an account (i.e. employer policy) but when I hear they don’t because they’re scared of the loss of privacy […]
If you’re active in Social Media and interested in measuring your performance using a variety of social applications, then you’ve no doubt looked up your Score. Klout and similar tools attempt to measure and quantify how effective individuals are using all the different social tools. By applying these various interactions across various applications to an algorithm, […]
Once again, I’m thrilled to be participating on behalf of Digital Always Media in the latest on-line  conference series “SEO WebConference 2012”. This series of live 1 hour guest lectures has been taking place since August 3 and I’ll be speaking on Wednesday August 29th on “Web Analytics for SEO“. What I love about participating […]
Digital Always Media partner Alan K’necht speaks at the MTL140 social media conference in an evolving speech titled, “Measuring Your Social Fire”.
A popular and often self-proclaimed title commonly used to define individuals “in the know” is the word guru. The word congers up a variety of images ranging from an old man sitting on a mountain top with the answers to the meaning of life to a person who has spent a lifetime in their chosen field learning […]
To all our friends in the Dallas Fort Worth area. Tomorrow July 17 at 12:35pm I’m (Alan K’necht) being interviewed on 660 KSKY on the show Everything Internet. Not sure if I’ll be on right at 12:35 but sometime before 1:00pm. During my 10-15 minute interview, I’ll be discussing SEO and search marketing in general. […]
My partner at Digital Always Media (DAM), , and I are fond of debating the pros & cons of the “cloudâ€. The “Cloud†is that magical area in cyberspace that no-one can clearly define except to say “you know we store it on the cloudâ€. To be technical the “cloud†is a collection of servers […]
As part of Digital Always Media’s partner Alan K’necht ongoing promotion of his book , he is a featured guest on an upcoming Shindig.com event this Thursday June 28th 6pm-7pm Eastern. He’ll be focusing his thoughts primarily on social media marketing campaigns and how organization can measure if their social marketing efforts are being successful. […]
For years clients and friends have always asked for the key to successful Internet marketing campaigns. And with Social “Media” Marketing, coming on strong; once again I’m being hounded for the secret to successfully developing and launching a social marketing campaign (note I do use the phrase social media marketing as social marketing is all […]