Life Beyond Google: Diversifying Your Digital Marketing (#smx #12B) Google’s making life difficult for SEOs: constant algorithm updates, erosion of SERP real estate, PLAs and the knowledge graph all crowd out organic results. These new realities make driving traffic from other sources a priority. Attend this session for tactics for increasing organic traffic from other search […]
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines […]
Regardless of what you might think of the Bing search engine, Microsoft and Bing are doing something right. On August 21st, 2013 Microsoft and Bing announced that they will provide school boards in the United States with access to a special version of Bing. will feature ad-free search results and an automatic filter that blocks […]
Digital Always Media Inc. Announces Strategic Alliance with Firestarter Social Media Toronto Digital Marketing Agency Expands into US to facilitate growth Toronto, ON— August 13, 2013 — Toronto-based Internet marketing agency, Digital Always Media Inc. announced today it has aligned all search and social media marketing efforts with Stuart, Florida based Firestarter Social Media. A […]
Thrice DAMed and fit to be cloned! Earlier this morning, three of Digital Always Media’s brain-trust were named on the list. Myself, Alan K’necht and Michelle Stintson Ross have been honoured by being included on a list of exceptional Internet marketers from the SEO, social, paid-search, and online video sectors. Digital Always Media is especially […]
Measuring the Size of Your Social Campfire Earlier today, Digital Always Media partner Alan K’necht and President Michelle Stinson Ross cohosted a one hour, Hangout discussing how to think about and measure the value of your social media engagements. Joining Alan and Michelle are, Kevin Mullett, Director of Visibility and Social Media at  (@kmullett), […]
Online vs. In-Person Training & Workshops I’ve been teaching people of all ages for over 30 years one subject or another. My early days as a technology instructor started by running software classes (Lotus, WordPrefect, desktop publishing) in the late 80s. Since then I’ve taught everything from web development, to SEO, web analytics and Social […]
Measuring the Success of a Well Posted Presentation The evolution of the digital marketing sector has been propelled by free information. Digital Always Media partner Alan K’necht uploaded his April presentation, “Measuring Success: Up the Down Escalator” to last Tuesday. The DAM team started promoting the presentation through social media applications minutes after Alan’s slide-deck […]
HashTag Attacks (HashTagBombs) – Simply Bad Marketing Recently the weekly Twitter-Chat I co-host, , started trending on Twitter. While this made myself and co-host happy, we were surprised by one of the consequences. We knew #SocialChat had become very popular when various people started leveraging the #SocialChat HashTag to reach our audience with regular […]
Yesterday, the news media was a flutter with the passing of former British Prime Minister Margaret Thatcher. As expected people took to social media to discuss her past and her legacy. As people started using Twitter and GooglePlus, (both social media properties encourage the use of hashtags), an interesting hashtag emerged that caused a certain […]