Alan K’necht

The ROI of Social Media

Posted by on November 6, 2012 at 3:39 am

In an article published in yesterday’s Search Engine Journal, Alan K’Necht discusses the ROI of social media. .

7 Steps to Protect Your Privacy at Facebook

Posted by on October 10, 2012 at 11:42 am

With over 1 billion Facebook members, it always astonishes me when I run into old friends and others in the 35+ age range who don’t have a Facebook account. I understand why some might not have an account (i.e. employer policy) but when I hear they don’t because they’re scared of the loss of privacy […]

The Ever Changing Klout Score

Posted by on August 27, 2012 at 10:48 am

If you’re active in Social Media and interested in measuring your performance using a variety of social applications, then you’ve no doubt looked up your Score. Klout and similar tools attempt to measure and quantify how effective individuals are using all the different social tools. By applying these various interactions across various applications to an algorithm, […]

SEO WebConference 2012

Posted by on August 24, 2012 at 7:00 am

Once again, I’m thrilled to be participating on behalf of Digital Always Media in the latest on-line  conference series “SEO WebConference 2012”. This series of live 1 hour guest lectures has been taking place since August 3 and I’ll be speaking on Wednesday August 29th on “Web Analytics for SEO“. What I love about participating […]

Video Alan K’necht at MTL140: Measuring Your Social Fire

Posted by on July 23, 2012 at 3:39 pm

Digital Always Media partner Alan K’necht speaks at the MTL140 social media conference in an evolving speech titled, “Measuring Your Social Fire”.

What’s A Guru?

Posted by on July 23, 2012 at 9:45 am

A popular and often self-proclaimed title commonly used to define individuals “in the know” is the word guru. The word congers up a variety of images ranging from an old man sitting on a mountain top with the answers to the meaning of life to a person who has spent a lifetime in their chosen field learning […]

Alan K’necht to be interviewed DFW 660 KSKY

Posted by on July 16, 2012 at 1:39 pm

To all our friends in the Dallas Fort Worth area. Tomorrow July 17 at 12:35pm I’m (Alan K’necht) being interviewed on 660 KSKY on the show Everything Internet. Not sure if I’ll be on right at 12:35 but sometime before 1:00pm. During my 10-15 minute interview, I’ll be discussing SEO and search marketing in general. […]

Clouds In A Storm

Posted by on July 12, 2012 at 11:44 am

My partner at Digital Always Media (DAM), , and I are fond of debating the pros & cons of the “cloud”. The “Cloud” is that magical area in cyberspace that no-one can clearly define except to say “you know we store it on the cloud”. To be technical the “cloud” is a collection of servers […]

A Discussion on Social Media Marketing & Measurement

Posted by on June 25, 2012 at 12:05 pm

As part of Digital Always Media’s partner Alan K’necht ongoing promotion of his book , he is a featured guest on an upcoming Shindig.com event this Thursday June 28th 6pm-7pm Eastern. He’ll be focusing his thoughts primarily on social media marketing campaigns and how organization can measure if their social marketing efforts are being successful. […]

5 Steps to a Successful Social Media Marketing Campaign

Posted by on June 21, 2012 at 3:42 pm

For years clients and friends have always asked for the key to successful Internet marketing campaigns. And with Social “Media” Marketing, coming on strong; once again I’m being hounded for the secret to successfully developing and launching a social marketing campaign (note I do use the phrase social media marketing as social marketing is all […]