A/B Testing with Alan K’necht – Backyard Analytics Episode 6 Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/uZIUI-_LpMc
Seasonality with Alan K’necht – Backyard Analytics Episode 5 Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI). https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/Y1AJQAbrB4s
Annotations and the Art of Analytics – Backyard Analytics Episode 4 How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to […]
Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3 In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling” buy trying to estimate how many blades are in his lawn and how many blades per square foot represent a healthy lawn. Learn how to calculate how many blades of […]
The Grass is Always Greener, aka: Comparative Analytics – Backyard Analytics Episode 2 In this episode Alan K’necht explores the concept of “Comparative Analytics” with the notion that the grass is always greener. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/cb1nj4FoX10
Key Performance Indicators and Tree Growth – Backyard Analytics Episode 1 Alan K’necht finds inspiration in all sorts of places. In this episode, he explores the concept of Key Performance Indicators “KPI” and relates to the growth of trees. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/6ieukwQ7yjY
KPIs on a Rainy Sunday – The Start of Backyard Analytics This is Periscope broadcast set the idea for Backyard Analytics. Here Alan K’necht derives inspiration for analytics and Key Performance Indicators “KPI” from a rainy Sunday. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/82ZADgi4kKs
A Google Hangout Lecture hosted by Alan K’necht – The Power of Analytic Audits https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&www.youtube.com/watch?v=MRBPBDbZPrQ Data is the life blood of the modern organization. Next to the Financial data, the data from digital marketing is the most important. Yet while the financial data is routine reviewed and audited by independent bodies to ensure it’s correct, […]
Much has been written about benefits of social interaction with peers and customers on Twitter. Relatively little has been written about how powerful a tweet by a recognized brand can be or how overrated they can be. Many people involved in social marketing seek out key influencers just in hopes of having them retweet or […]
Social Media Analytics Presentation – PubCon New Orleans 2014 Last week at , Digital Always Media partner, Alan K’necht (@) teamed up with Adam Proehl (@), Managing Partner at for a joint presentation on analytics in social media. Rather than follow the conventional individual lecture format, Alan and Adam decided to deliver their presentation as […]
is one of the most popular conventions in the industry for obvious reasons. With the joie de vivre of Bourbon Street spilling into the sessions, it’s as much of an opportunity to learn as it is to relax with some of the brightest personalities in the SEO world. Alas, not all of us are able […]
For nearly two years Digital Always Media has been adapting to and lecturing about significant changes in the search engine marketing environment. Our clients and readers might have noticed a change in our language over the last year as we’ve talked less about keyword related placements and more about volume and quality of web traffic. […]
Measuring the Size of Your Social Campfire Earlier today, Digital Always Media partner Alan K’necht and President Michelle Stinson Ross cohosted a one hour, Hangout discussing how to think about and measure the value of your social media engagements. Joining Alan and Michelle are, Kevin Mullett, Director of Visibility and Social Media at  (@kmullett), […]
Measuring the Success of a Well Posted Presentation The evolution of the digital marketing sector has been propelled by free information. Digital Always Media partner Alan K’necht uploaded his April presentation, “Measuring Success: Up the Down Escalator” to last Tuesday. The DAM team started promoting the presentation through social media applications minutes after Alan’s slide-deck […]
When it comes to web analytics, or any form of digital analytics, the misplacement or absence of a period in the java script tracking code can make or break the quality of information. Without digging deep into what your analytics tool is reporting and the meaning behind this data you might not even know that […]