Backyard Analytics

Backyard Analytics Ep. 6 – A/B Testing with Alan K’necht

Posted by on July 15, 2015 at 3:19 pm

A/B Testing with Alan K’necht – Backyard Analytics Episode 6 Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/uZIUI-_LpMc

Backyard Analytics Ep. 5 – Seasonality with Alan K’necht

Posted by on July 8, 2015 at 3:17 pm

Seasonality with Alan K’necht – Backyard Analytics Episode 5 Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI). https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/Y1AJQAbrB4s

Backyard Analytics Ep. 4 – Annotations

Posted by on July 3, 2015 at 3:13 pm

Annotations and the Art of Analytics – Backyard Analytics Episode 4 How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to […]

Backyard Analytics Ep. 3 – Data Sampling and the Healthy Lawn

Posted by on June 29, 2015 at 3:09 pm

Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3 In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling” buy trying to estimate how many blades are in his lawn and how many blades per square foot represent a healthy lawn. Learn how to calculate how many blades of […]

Backyard Analytics – Ep. 2 – Comparative Analytics

Posted by on June 26, 2015 at 3:06 pm

The Grass is Always Greener, aka: Comparative Analytics – Backyard Analytics Episode 2 In this episode Alan K’necht explores the concept of “Comparative Analytics” with the notion that the grass is always greener. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/cb1nj4FoX10

Backyard Analytics – Ep. 1 – KPIs and Tree Growth

Posted by on June 22, 2015 at 3:02 pm

Key Performance Indicators and Tree Growth – Backyard Analytics Episode 1 Alan K’necht finds inspiration in all sorts of places. In this episode, he explores the concept of Key Performance Indicators “KPI” and relates to the growth of trees. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/6ieukwQ7yjY  

Rainy Day Analytics – KPIs on a Rainy Sunday

Posted by on June 22, 2015 at 9:21 am

KPIs on a Rainy Sunday – The Start of Backyard Analytics This is Periscope broadcast set the idea for Backyard Analytics. Here Alan K’necht derives inspiration for analytics and Key Performance Indicators “KPI” from a rainy Sunday. https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&youtu.be/82ZADgi4kKs