Sad but not unexpected news in the industry today as the granddaddy of major search marketing conferences, Search Engine Strategies died quietly with no public announcement. Founded in 1999, SES brought search engines and webmasters or site-owners together. For many older members of the SEO community, myself included, SES was the space where they caught […]
“Will Data Save Marketing?†with , Vice President and General Manager, Lenovo Corporation In a world that is increasingly digital, shelf lives of marketers will be tied to their ability to constantly experiment and measure effectiveness. The advances in technology (big data, mobile, data management platforms, etc.) coupled with the digital footprint left by customers will […]
Tools are crucial for SEOs, and there’s no shortage of good ones to choose from, ranging across the spectrum of SEO activities, from competitive intelligence and content analysis to post-click analytics tools. In this session, our panelists talk about their favorite SEO tools, how they use them and why they chose them over alternatives. Moderator: , […]
You’ve got questions. They’ve got answers. Come to this PowerPoint-free session, where representatives from Google and Bing answer questions on all things SEO. Moderator: , Founding Editor, Search Engine Land () Q&A Coordinator: , VP Search Strategies, Homes.com / For Rent Media Solutions () Speakers: , Sr. Product Manager, Bing () , Webmaster Trends Analyst, Google ()
Links. Structured data. Authorship. Social sharing. Quality content. There are thousands of “signals†that the search engines take in, then weigh up. What do SEOs who study the data think is growing in importance? What should you focus on? Attend this session and learn what you should be focusing on long-term to drive your results, […]
Google retooled its search engine a few months ago, introducing a new system called “Hummingbird†that moves beyond keyword search and into “entity search.†At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change. Moderator: , […]
We’ll kick off the SEO track with a deep-dive examination of search ranking factors that are influencing results. What’s on the rise; whats on the decline; what still works? Our panelists parse the data and focus on the key elements that deliver maximum SEO success. Moderator: , Founding Editor, Search Engine Land ()Q&A Coordinator: , VP of […]
Social Media Analytics Presentation – PubCon New Orleans 2014 Last week at , Digital Always Media partner, Alan K’necht (@) teamed up with Adam Proehl (@), Managing Partner at for a joint presentation on analytics in social media. Rather than follow the conventional individual lecture format, Alan and Adam decided to deliver their presentation as […]
Keynote: Google’s John Muller on Search Quality Google’s Webmaster Trends Analyst covers Google Webmaster Tools, communication and search quality, how to avoid common SEO mistakes, what’s new with GWT, and things to focus on in the coming year. This is followed by a Q & A session with the audience.
Facebook, Google+ & Twitter Techniques Learn how to best represent your brand on the most important Social Media platforms on the web. This session covers the what, how and no-no’s of brand marketing. Speakers: Laura Ben David- @LauraBenDavid Shari Write Pilo – Hillel Fuld –