Mobile SEO Techniqes Google and Bing are putting more focus on mobile sites: are you? Find out how to properly build a mobile site with sound SEO strategies that will appeal to both users and search rankings. Speakers: John Mueller – Google – Miriam Schwab – Illuminea – @
Big Content Strategies This panel explores how to balance content and links via social media in a post-Penguin and Panda landscape. Speakers: Aaron Friedman – @AaronFriedman Merry Moroud – Aim Clear – @MerryMorud
Universal Analytics With Web Analytics changing so rapidly, it’s sometimes harder to track conversions: Did they originate on a handheld device and convert on a computer? These experts will help you understand the changing environment, and how to put together a strategy that works. Speakers Daniel Waisberg of Google of Analytics Ninja (@AnalyticsNinja) of Go […]
Keynote by Barry Schwartz () Topic:Â Most Significant Changes In Search Marketing and Where We Are Headed
SES Chicago Day 3 Keynote: Joining the Dots: Maximizing Marketing Returns in a Socially Connected World Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today’s marketing and advertising professionals. Nick Burcher, Head of Social for MediaCom across […]
Beyond the Last Click: Smart Multi-Touch Attribution Modeling Why are marketers getting it wrong, and losing money, with their current attribution? The days of the last-click-wins mentality and ad-hoc online strategies are coming to an end. In a world of real-time bidding and programmatic marketing, great investment is made in bringing data together and ensuring […]
Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior You may not know it yet, but your greatest asset is not your product; it’s your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and […]
Creating Campaigns That Count: The Impact of Converged Media Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned, and earned media into a cohesive marketing campaign. But with so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? How do […]
Large brands have an average of 99 different social accounts, and some manage far more. How do you create a comprehensive social-content master plan to meet the constant demands for posts, articles, videos, and photos? How do you maintain a consistent voice and brand image across thousands, if not millions, of posts? How do you […]
Boardroom SEO is both an art and a science. If you’re a stereotypical SEO, you’re far down in the details, and your executives are confused. As the world of search evolves and the SEO industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed, but […]