Beyond the Last Click: Smart Multi-Touch Attribution Modeling Why are marketers getting it wrong, and losing money, with their current attribution? The days of the last-click-wins mentality and ad-hoc online strategies are coming to an end. In a world of real-time bidding and programmatic marketing, great investment is made in bringing data together and ensuring […]
Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior You may not know it yet, but your greatest asset is not your product; it’s your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and […]
Creating Campaigns That Count: The Impact of Converged Media Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned, and earned media into a cohesive marketing campaign. But with so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? How do […]
Large brands have an average of 99 different social accounts, and some manage far more. How do you create a comprehensive social-content master plan to meet the constant demands for posts, articles, videos, and photos? How do you maintain a consistent voice and brand image across thousands, if not millions, of posts? How do you […]
Boardroom SEO is both an art and a science. If you’re a stereotypical SEO, you’re far down in the details, and your executives are confused. As the world of search evolves and the SEO industry matures, marketers face both a ranking challenge and a revenue opportunity. Not only have the search engine algorithms changed, but […]
Stop building links and start earning them by creating and curating content that is worthy of being shared. A successful content strategy is the fulcrum of your business. To succeed, your content plan must be diverse and creative, providing solutions and including hot topics that resonate with your target audience. But how do you start […]
We have both Michelle Stinson Ross and Alan K’necht attending and live tweeting the morning keynote from SES 2013 in Chicago, The opening Keynote entitled “Marketing and The Age of Participation” is presented by Daina Middleton, Global Chief Executive Officer, Performics. You can view the summary of what she had to say by seeing the […]
PubCon Las Vegas Day 2013 1 Keynote By: October 24, 2013: Today’s Pubcon  keynote is by Scott Stratten . is live tweeting it. His tweets are are summarized below.
PubCon Las Vegas Day 2013 1 Keynote By: October 23, 2013: Today Pubcon  keynote is by Google’s . is live tweeting it. His tweets are are summarized below.
PubCon Las Vegas Day 2013 1 Keynote By: October 21, 2013: Today Pubcon kicks off it’s annual Las Vegas conference with a keynote by . is live tweeting it. His tweets are are summarized below.
Authorship: Step-By-Step & Troubleshooting Authorship – the ability of a search engine to recognize and associate an author with his/her published work – has emerged as an important ranking factor and a way that search engines combat spam. Our experts will explain how to properly set up authorship to trigger author headshots and related rich […]
Top Social Tactics For Search Marketers (#smx #21A) Integrating your search and social media efforts can dramatically improve results, but where do you start? Speakers in this “speed-round” session will share their favorite authority-building social tips for search, including using Facebook, Open Graph technology, Google+, Twitter and more. Moderator: , Director of Audience Engagement, Search Engine Land […]
Keynote Conversation: Richard Alfonsi, Twitter When events happen in the world, the conversations around those moments unfold on Twitter. Marketing has always been about winning the “now†moment, and Twitter lets marketers be part of those moments the instant they happen because of its live, unfiltered, public, and widely distributed nature. , vice president of global […]
Google is slowly making its revolutionary wearable device available, and some marketers who have had “heads-on” experience with Glass will provide a live demo, and then discuss the ramifications of this new way of interacting with the internet, from how it changes search behavior to SEO implications to all-important privacy concerns. There’ll be plenty of […]
Life Beyond Google: Diversifying Your Digital Marketing (#smx #12B) Google’s making life difficult for SEOs: constant algorithm updates, erosion of SERP real estate, PLAs and the knowledge graph all crowd out organic results. These new realities make driving traffic from other sources a priority. Attend this session for tactics for increasing organic traffic from other search […]