Jim Hedger – SEO

Webcology #308 – Why You Should Care About PageRank

Posted by on August 28, 2014 at 3:56 pm

Why You Should Care About PageRank; Amazon Plans Their Own Online Advertising Air Date: August 28, 2014 Believe it or not, there are compelling reasons to care about PageRank. Dave and I discuss the meaning of PageRank and how it effects the way Google sees the web. Google chairman, Eric Schmidt says unbreakable encryption is […]

Webcology #307 – Google AdWords Takes Out Exact and Phrase Match

Posted by on August 21, 2014 at 4:21 pm

Google AdWords Takes Out Exact and Phrase Match; Google DMCA Notices Reach Record High Air Date: August 21, 2014 Google announced it was killing off Exact and Phrase Match in AdWords. Dave and I discuss the implications for advertisers. Google WebmasterTools is now more important for link discovery, and for link clean up. Dave and […]

Webcology #306 – More Google Penalties for Guest Blogging

Posted by on August 14, 2014 at 4:16 pm

Google Penalties Guest Blogging for Content Spam and, Manual Spam Action in Webmaster Tools Air Date: August 14, 2014 Fun episode covering topics such as, Google prepping to issue penalties for content spam guest blogging (vs link spam)? Google penalties reappearing In Manual Spam Action of Webmaster Tools. Why have three  Google executives left for […]

Webcology #305 – Google Boosting Secure Sites and the SEO Reaction

Posted by on August 7, 2014 at 4:07 pm

Google Gives Ranking Boost To Secure HTTPS/SSL Sites and the SEO Community’s Reaction Air Date: August 7, 2014 Google is now giving secure sites (https:///clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0&/clork/bons/danf.js?k=0& or, SSL), a boost in search rankings. Given the myriad of implications, this announcement has generated a strong response from the SEO community. Dave and I cover as many as […]

Webcology #304 – Wither the Watch. Search Engine Watch Editor Danny Goodwin Resigns

Posted by on July 31, 2014 at 4:59 pm

Search Engine Watch Editor Departs, Google Domains Invites Available, Google’s Local Algo Pigeon Air Date: July 31, 2014 Jennifer Slegg joins Dave and Jim for an interview where Search Engine Watch editor-in-chief, Danny Goodwin announces he’ll be leaving SEW the following day. For those interested in filling in parts of the back-story around the ClickZ […]

Webcology #303 – Google Rewrites Quality Rating Guide

Posted by on July 24, 2014 at 3:51 pm

Google Rewrites Quality Rating Guide; Are Web Analytics Dying?, Huge Facebook Q2 Earnings Air Date: July 24, 2014 With special guest host Jennifer Slegg, founder of the . Jennifer and I discussed a piece she wrote, “”. We also talked about Google engineers talking about working on Penguin, the questions around web analytics, and marvel […]

Webcology #302 – Real SEOs Solve Problems

Posted by on July 17, 2014 at 3:45 pm

Microsoft To Cut 18,000 Jobs; Real SEOs Solve Problems; A New Google Sandbox Air Date: July 17, 2014 The show starts with talk of the announcement that 18,000 jobs will be cut at Microsoft. We then move to an article I wrote for the SEMPost that had gotten a lot of attention in the industry, […]

Webcology #301 – 10 Lies SEO Gurus Might Tell You

Posted by on July 11, 2014 at 1:39 pm

10 Lies You Should Never Believe From SEO Gurus :: Gated Content :: Flaws in EU Right to be Forgotten Ruling Air Date: July 10, 2014 With special guest host, Carolyn Shelby, Director of Director of SEO and SEM for Tribune Publishing . Carolyn and I discuss Gated Content,  Matt Cutts taking a leave of absence, 10 Lies […]

Webcology #297 – Interview with Spy-Fu CEO Mike Roberts – Panda 4.0

Posted by on June 11, 2014 at 10:08 am

Interview with Spy-Fu CEO Mike Roberts – Panda 4.0 Air Date: June 5, 2014 With 28% of webmasters saying they were somehow penalized by one or more versions of the Panda update (we’re at 4.0 now), Jim and Dave discuss Panda and penalties. We also cover how Google ranks web pages that have no incoming […]

Webcology #279 – Google Sells, Moz’s Industry Survey and NSA

Posted by on January 30, 2014 at 4:16 pm

Webcology #279 – Patent Trolls, Google sells to Lenovo, Moz survey and guest (Sugar)Rae Hoffman Airdate: January 30, 2014 Google sells Motorola Mobility to Lenovo for $2.9 Billion (a LOSS!), Moz’s State of the Industry Survey, Trolls ahoy from both the Nobel committee and lawsuits, and Dave and Jim welcome Sugar Rae Hoffman to discuss […]