Building a B2B Social Media Cohesive Strategy The road to social media failure is paved with good intentions. Without a cohesive strategy, processes, tools, and governance, well-intentioned marketers can cause more harm than good. Equally well-intentioned senior executives know they need to get social, but don’t understand the channel, how deeply it cuts through their […]
Paid Organic Social Content Distribution Unravelled Can you say your website’s content earns enough socially driven traffic, KPI/CPA conversion, critical social signals, inbound links, focused likes and follows? The answer for many marketers, even after massive investments in social media and creating excellent content is a resounding NO! There’s a reason for that. An ever […]
Maximizing Social Advertising for Lead Gen, Engagement & ROI Social advertising has evolved dramatically over the last 12 months. It has gone from a nice to have marketing tactic for community building, to a necessity for any lead generation company. This presentation focuses on how a company can differentiate themselves from competitors, and how they […]
Running the Gauntlet: Driving Strategic Change in Your Business Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. In this keynote, Hayzlett addresses what every marketing leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. Hayzlett shows business leaders how to develop the […]
San Francisco, City by the Bay, is the first stop on the Digital Always Media Fall Conference tour. Â Yours truly is putting flowers in her hair and winging her way for a little California Dreamin’ at . I will be presenting with for the Earned Media session, “.” We will be covering how Twitter Chats […]
Facebook changes the rules again. Many community managers greeted the Facebook contest changes with delight. No longer will Facebook require the use of a 3rd party app to run a contest on a brand’s Facebook page. Likes, comments, and shares can constitute as a valid contest entry. This news isn’t as good as it might […]
Facebook is being written about as a marketing nirvana. It is the largest collection of social connections on the planet, with a user base of 1.11billion people. If Facebook were a nation, it would be the third largest on Earth after China and India. Your customers are Facebook users. They post pictures and share their […]