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Conversion Optimziation at Pubcon NOLA

Posted by on March 20, 2014 at 11:27 am

Conversion Rate Optimization You may have figured out how to funnel traffic to your site, but are you monitoring user activity post-click? Learn how to keep the momentum going and encourage users to become more than just traffic � evolve them into conversions. This session will look at specific techniques to increase conversion rates. Speakers: […]

4 Pilars of Trust by Tim Ash – Keynote Pubcon

Posted by on March 20, 2014 at 9:52 am

4 Pillars of Building Trust Online by Tim Ash – Keynote Pubcon  

PubCon Day 1 Keynote – Kickoff Keynote with Robert Cialdini

Posted by on March 18, 2014 at 10:02 am

Kickoff Keynote with Dr. Robert Cialdini Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peerreviewed research on why people comply with […]

Social Media and the C-Suite

Posted by on November 6, 2013 at 3:48 pm

Social Media and the C-Suite: Building a Compelling Business Case Social media conversations are happening about your company and executive brand right now. If you are not monitoring what is being said and responding appropriately, your organization and your C-suite could suffer a bad online reputation. These days, decision makers are either doing their own […]

I Spy: How to Outwit Your Competitors – SEM Analysis

Posted by on November 5, 2013 at 11:31 am

Live Tweets from I Spy: How to Outwit Your Competitors – SEM Analysis at SES Chicago

SMX In-house SEO and Social Media: How to Work Together Tweet Summary

Posted by on October 3, 2013 at 9:55 am

In-house SEO and Social Media: How to Work Together (#smx #34D) SEO and Social can no longer operate in a silo now that social is part of ranking formulas. In this session you will learn how social media teams are working together to establish holistic strategies and how they handle day-to-day collaboration. Moderator: , Founder, SEOinhouse.com () […]

Knowledge and Experience Can Prevent Massive Mistakes

Posted by on September 19, 2013 at 12:35 pm

Facebook removed an advertiser this week. In a swift and very public move, advertising from an affiliate marketing website promoting Internet dating sites, ionechat.com/. Registered to an office in Luxemburg, ionechat.com advertised in over 35 countries, including Canada and the United States. The two page website provided information and links to Internet dating sites, receiving […]

HashTag Attacks (HashTagBombs)

Posted by on May 1, 2013 at 11:37 am

HashTag Attacks (HashTagBombs) – Simply Bad Marketing   Recently the weekly Twitter-Chat I co-host, , started trending on Twitter. While this made myself and co-host happy, we were surprised by one of the consequences. We knew #SocialChat had become very popular when various people started leveraging the #SocialChat HashTag to reach our audience with regular […]

First YouTube Video is 8 Years Old Today

Posted by on April 24, 2013 at 10:43 pm

Jawed Karim and two other former PayPal employees named Chad Hurley and Steve Chen opened their new streaming video service YouTube for beta testing in May 2005. They spent the next six months bootstrapping their company as it grew by millions of new videos per day. In November 2005, Sequoia Capital invested $11.5 million. A […]

Webcology Episode #242: International SEO Roundtable Part 2

Posted by on April 18, 2013 at 6:41 pm

April 18, 2013 International SEO Roundtable Part 2 as Jim and Dave discusses the joy and pain of taking SEO overseas with American based SEOs from Relevance, Frank Watson from , Dave Snyder from and David Portney from . Conversation focuses on American companies selling products or services outside the American market. Podcast: |