Webcology @WebmasterRadio.FM Episodes

Google March 2019 Broad Core Update

Posted by on March 14, 2019 at 4:40 pm

Google released a significant algorithm update on March 12, a week after the recent Pubcon conference in Fort Lauderdale, Florida. The last time Google made a major update directly after a Pubcon conference was held in Florida was November 2003 and the update was aptly named Florida by Brett Tabke and the WebmasterWorld community. Naturally, […]

Google’s answers drive SEOs nuts – Search Console Replaces Property Sets

Posted by on February 28, 2019 at 3:58 pm

Does Google use Click Through Rates (CTR) as a ranking signal? It’s a good question requiring a completely indirect answer. Goodbye property sets and hello domain properties much more A busy week in search brings another news round-up on Webcology.

Gary Illes from Google does a Reddit AMA

Posted by on February 14, 2019 at 4:14 pm

Happy Valentine’s Day. In this episode we discuss a Reddit AMA Google’s Gary Illes conducted covering, Robots.txt Rank brain Behavioural signals Image and video search more… Also, Google now consolidates data under canonical URL in Search Console, and changes a number of metrics while it’s at it.

Can’t Buy Likes – Yoast Adds Live Indexing

Posted by on February 7, 2019 at 4:04 pm

Another news update show in another busy week in search and tech. A court has essentially outlawed the buying and selling of Facebook likes or other social media recommendations in a judgement against American firm, Devumi. The chief executive of cryptocurrency company Quadriga CX has died. He was the only person with the password to a […]

Removing old sitemaps – Google adds voice search

Posted by on January 31, 2019 at 5:20 pm

Google offers fairly simple albeit roundabout instruction on removing pesky old sitemaps. Google adds vocal search results and metrics for vocal search

Google My Mobile Business – Google Lightbox – Google Labour Problems

Posted by on January 24, 2019 at 4:53 pm

Yet another heavy newsweek in tech Google allows mobile businesses entry into Google My Business program by allowing them to specify service areas. Previously businesses required a solid street address for inclusion Google testing a video lightbox to display video in mobile search results Google asks National Labor Board to nullify an Obama era rule […]

Advertising Legend Terry O’Reilly on Gillette and Nike

Posted by on January 17, 2019 at 4:59 pm

Today was a special show. We were joined by Canadian advertising legend, Terry O’Reilly, host of CBC’s Under the Influence and Age of Persuasion. Terry talked about the recent Gillette and Nike social action commercials.

Danny Sullivan Retires – Digital Knowledge for the Intelligence Era

Posted by on June 30, 2017 at 10:43 am

Danny Sullivan Retires – Digital Knowledge for the Intelligence Era Air Date: June 29, 2017   Kristine Schachinger joins me to talk about the news of the week, including: Danny Sullivan announced his quasi-retirement earlier this week. Danny is widely regarded as the Godfather of the SEO industry. Danny is the founder of Search Engine […]

SEO for Personal Assistant Devices

Posted by on April 6, 2017 at 7:00 pm

Air date: April 6, 2017 The show covered a wide range of topics including: Personalized Assistant Devices and SEO “The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and […]

Webcology #402 – The Four Daily Habits of Successful SEOs

Posted by on August 11, 2016 at 6:48 pm

The Four Daily Habits of Successful SEOs Air Date: August 11, 2016 Dave Davies and I discuss our own SEO work habits following an article in Search Engine Land by John E. Lincoln titled . Here are John’s four essential habits, with some of our ideas added on. Study (the news like crazy). I generally […]

Webcology #401 – Google Giveth and Google Taketh Away?

Posted by on August 4, 2016 at 6:55 pm

Google Giveth and Google Taketh Away? Air date: August 4, 2016 It was a busy week in search, at least as related to Google. We had, in no particular order: Google’s possible  of last week’s algorithm update No loss of PageRank for any  How Google Treats  in 2016 Singular and plural words can be different in  Disavow […]

Webcology #400 – Machine Learning and Trying to Predict Google Rankings

Posted by on July 22, 2016 at 12:42 pm

Machine Learning and Trying to Predict Google Rankings Air date: July 21, 2016   Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for , an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, “”.

Webcology #399 – WME Training founder David Ogletree

Posted by on July 15, 2016 at 11:09 am

WME Training founder David Ogletree on AdWords, Pay per Click, and SEO Air date: July 14, 2016 News round-up: Air BnB taking  out of communities –  • WTF? Marketing boom for small businesses with lures or gyms Amazing for augmented reality applications. Will Penguin Ever Launch?  at SE RoundTable Pop-ups as? Coining of a new […]

Webcology #398 – Is SEO as Dirty as Ever?

Posted by on July 8, 2016 at 11:11 am

Is SEO as Dirty as it’s Ever Been? Air date: July 7, 2016 As a technical practice and marketing channel, Search Engine Optimization has built credibility over the years but spammers, poorly trained SEOs, and black-hat practitioners continue give it a bad name. Jim Hedger and Dave Davies discuss a recent article by  who wrote, […]

Webcology #396 – Larry Kim on Demographic Data

Posted by on June 23, 2016 at 5:20 pm

Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim Air date: June 23, 2016 Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing […]