Webcology @WebmasterRadio.FM Episodes

Webcology Episode #172: Google Search Algorithm Gets Fresh Change

Posted by on November 3, 2011 at 2:48 pm

Air Date: November 3, 2011 Google announces a new search algorithm change that helps make the search results fresher. Besides for the results being fresher, the results will change for about 35 percent of all searches. Jim and Dave discuss the implications of this new change as reported in .

Webcology Episode #171: RIM Evangelists; Google Encrypted Search; Bing CTR Position

Posted by on October 20, 2011 at 2:46 pm

Air Date: October 20, 2011 Research In Motion or RIM, losing ground in a market that its BlackBerry smartphone helped to build, is adding developer evangelists in Silicon Valley to change perceptions. And, SEOs Strike Out as Google Encrypts Signed-in Search Data and Bing Top Position Gets 9.66 percent CTR, Lower Total Page 1 CTR […]

Webcology Episode #170: Social Media Policies

Posted by on October 13, 2011 at 2:44 pm

Air Date: October 13, 2011 News Fun: RIM may face claims as operators refund Blackberry customers and The “Google Doesn’t Get Platforms” family intervention memo. Later, Jim and talk speak with Jure Klepic, a Vancouver, BC-based attorney who specializes in helping companies develop social media policies.

Webcology Episode #169: Looking Back at the Legacy of Steve Jobs

Posted by on October 6, 2011 at 2:43 pm

Air Date: October 6, 2011 Looking Back at the Legacy of Apple Co-founder Steve Jobs following his untimely death with Former Apple exec and NoNoyz President David Szetela. We also discuss linkbuilding and the Search Marketing Anatomy with Aaron Anders, co-founder and CEO of Slingshot SEO.

Webcology Episode #168: BusinessWire Receives US Patent on Automated SEO

Posted by on September 29, 2011 at 2:41 pm

Air Date: September 29, 2011 Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications.

Webcology Episode #167 – Recent Facebook Changes: Pros and Cons Roundtable

Posted by on September 22, 2011 at 4:08 pm

Air Date: September 22, 2011 Interesting News Any Time You Visit, New Safety Tools Launch, Improved Friend Lists and now the TimeLine, a social utility that connects people with friends and others who work, study and live around them. Jim and Dave welcome guests panelists Kristine Schachinger and Miranda Miller to discuss the recent changes […]

Webcology Episode #166 – Expanding Internet Marketing to Asian Markets

Posted by on September 15, 2011 at 4:07 pm

Air Date: September 15, 2011 Expanding Internet Marketing to Asian Markets with David Temple, Global CSMB Search Lead for Dell. David discusses if Bing has helped to carve a path into China for western businesses, whatever became of Yahoo and Alibaba and search results with Baidu and Google.

Webcology Episode #165 – Google Acquires Zagat; Yahoo CEO Fallout

Posted by on September 9, 2011 at 12:27 pm

Air Date: September 8, 2011 Google has acquired Zagat, one of the most well-known names in restaurant reviews, in a move to improve its local and mobile products. Also, fall out from Yahoo!’s abrupt termination of now-former CEO Carol Bartz.

Webcology Episode #164 – Content Creation Now and Going Forward Part 2

Posted by on September 2, 2011 at 12:25 pm

Air Date: September 1, 2011 (part 2 of 2) This roundtable discussion with guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc… They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional […]

Webcology Episode #163 – Content Creation Now and Going Forward Part 1

Posted by on September 2, 2011 at 12:22 pm

Air Date: September 1, 2011 (first of 2 parts) Guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller define content in terms of social, video, image, text, tweets, etc. In this roundtable discussion, they get into how webmasters can deal with various types of content and types of search/searchers. They also discuss social media […]