Stop building links and start earning them by creating and curating content that is worthy of being shared. A successful content strategy is the fulcrum of your business. To succeed, your content plan must be diverse and creative, providing solutions and including hot topics that resonate with your target audience. But how do you start creating and curating the type of content readers and publishers can’t stay away from?

In this session, you will learn:

• How to craft a content strategy that completely supports SEO, PR, social, and partnering strategies.
• What it takes to curate fresh, useful content that will be consumed, shared, and linked to.
• How to generate audience engagement and identify influencers who will support your content-distribution strategies.
• Ways to identify, manage, and amplify your reach (and, of course, count backlinks).

• Moderator:
  , CEO, JenSense

• Speakers:
  , SEO Senior Manager, Walmart
  , Account Manager, TopRank Online Marketing

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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