Jan 15
15
Digital Marketing Made Easy
This might get me in trouble with my peers in the online marketing industry but I need to share a truth with you all. Most of the work done in digital marketing is really quite simple. From the creation of a website to the propagation of Ad-groups, web applications are designed to make input and modification as easy as possible. This blog and much of the technology that supports it is infinitely simpler to use than the technology we used two decades ago, at the beginning of my career.
It gets complicated when you realize that the panoply of digital marketing channels, each of which is relatively easy enough to enter, affect each other in subtle and often profound ways. Digital marketing gets even more complicated when you consider there are hundreds of millions of other people working the Web, some of which are competing for the attention of the same groups of consumers across some or all of those same marketing venues. To further complicate what should be easy, each marketing venue has different user habits, terms-of-service rules, widely ranging audiences, and where one might work for one type of product or service it might not work for another. There’s a lot of time and money to be spent figuring out which one does which to what and when.
Suddenly, the idea of digital marketing became quite complicated again. Though the various interfaces are easier the over all environment is far more challenging now than ever before. That’s why a market developed from which a professional cadre of webmasters practice search and social media marketing. It is our job to make the extremely complex understandable and easier.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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