May 19
17
Google Drives News Traffic – Guest Brian Massey
Air Date: May 16, 2019
Kristine Schachinger cohosts as we talk through a slew of news about search and social. Topics included:
- Google accounts for nearly half of all external referral traffic (traffic from mobile platforms and apps) to news sites. Search delivers over 25% of all traffic to news sites around the world.
- With Facebook on the wane, this makes Google the most powerful traffic source for news sites
- Google announced new features, two of which bother the SEO community because they limit the number of results visible on the first page in mobile and desktop search
- WhatsApp has a gaping security flaw and is asking its 1.5billion users to download an updated version or app to get the latest security patch
The new host of LPO: Landing Page Optimization, and the founder of Conversion Sciences Brian Massey joins us in the last two segments to talk about pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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