Google has made a fundamental change to the way it ranks websites. Over the past three years, Google has been placing increasing emphasis on localized and personalized search results. This week, the search engine moved from being a general search engine to being an almost entirely local search engine.

Google is now rewarding locally based businesses who take advantage of the Google Places mapping program. Dave Davies of and I covered the topic on our WebmasterRadio.FM program Webcology earlier today in an episode titled, “” (Link leads to podcast)

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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