Google Shifts to Journeys and Facebook Admits Big Mistake

Facebook was forced to acknowledge it had, for years, stored hundreds of millions of user names and passwords in a simple, unencrypted text file. The admission came after cybersecurity writer Brian Krebs reported on it. Facebook’s Pedro Canahuati said the discovery was made in January as part of a routine security review. While the logs were directly accessible to 2000 engineers and developers, Canahuati said that none of hte passwords were visible to anyone outside Facebook.

Google used to be about making the world’s information accessible to everyone, getting people to data. Now it’s more about how each user gets from query to answer, using the steps they take as a guide to their intentions and actual desires. The user-journey is playing an important role in Google’s attempts to fully figure out what any given user is really looking for. SEOs should start thinking that way as well. Shifting our thinking to better match Google’s will give us insights into how to draw consumers into a client’s business funnel.

So, ummmm… like it seems Google has stopped supporting the rel=next/prev markup it launched back in 2011 to support content that spreads itself out over several pages. The funny thing is, Google stopped using the damn taga few years ago but didn’t bother telling anybody. Google says it can figure out which pages lead to which using links so it doesn’t see why any of this is a big deal. Heheeehe… Ha. hehehe. LOL. ROLF. OMGWTFROLF. ha. The universe doesn’t really need any more stupid stuff like this but if you got it, laugh at it.

Google has released another video around JavaScript and SEO, this one on how to do testing and debugging to make sure your JavaScript web site is performing well in search.

 

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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