Google retooled its search engine a few months ago, introducing a new system called “Hummingbird†that moves beyond keyword search and into “entity search.†At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change.
Moderator:Â , Founding Editor, Search Engine Land ()
Q&A Coordinator:Â , SEO & Digital Strategy consultant, Pierce Communications ()
Speakers:
, Author, Analyst, HMS Media ()
, Sr. Manager, Organic Marketing, Getty Images ()
