May 14
13
What Is Hummingbird & The Entity Search Revolution
Google retooled its search engine a few months ago, introducing a new system called “Hummingbird†that moves beyond keyword search and into “entity search.†At this session, you’ll learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can – and should – take advantage of this change.
Moderator:Â , Founding Editor, Search Engine Land ()
Q&A Coordinator:Â , SEO & Digital Strategy consultant, Pierce Communications ()
Speakers:
, Author, Analyst, HMS Media ()
, Sr. Manager, Organic Marketing, Getty Images ()
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
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