Interview with Duane Forrester VP of Industry Insights – Yext

Air Date: June 22, 2017

Duane Forrester, VP of Industry Insigts, Yext

Today on Webcology we were joined by Duane Forrester, VP of Industry Insights at Yext. Duane has had a storied career in SEO but he is still best known as the former technical spokesperson for Microsoft’s search engine Bing. Now Duane is working with agency tool set Yext as Vice President of Industry Insights. Duane is also author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. He came on Webcology to talk about how the launch of the Yext App Directory makes it easeir for brands to structure digital knowledge for the Intelligent Era. A most interesting conversation with a seriously interesting guy.

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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