Keynote Conversation: Richard Alfonsi, Twitter

When events happen in the world, the conversations around those moments unfold on Twitter. Marketing has always been about winning the “now” moment, and Twitter lets marketers be part of those moments the instant they happen because of its live, unfiltered, public, and widely distributed nature. , vice president of global online sales for Twitter, will talk with Search Engine Land founding editor  about topics ranging from Twitter’s latest ad opportunities, including the ability to target people who are tweeting about TV shows as they watch, tapping into trends as they unfold on Twitter, and of course, ways search marketers can use interests and keyword-targeting to reach the right audience at the right time.

Richard Alfons: @ralfonsi

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