Keynote Conversation: Richard Alfonsi, Twitter

When events happen in the world, the conversations around those moments unfold on Twitter. Marketing has always been about winning the “now” moment, and Twitter lets marketers be part of those moments the instant they happen because of its live, unfiltered, public, and widely distributed nature. , vice president of global online sales for Twitter, will talk with Search Engine Land founding editor  about topics ranging from Twitter’s latest ad opportunities, including the ability to target people who are tweeting about TV shows as they watch, tapping into trends as they unfold on Twitter, and of course, ways search marketers can use interests and keyword-targeting to reach the right audience at the right time.

Richard Alfons: @ralfonsi

Jim Hedger

Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999. Best known as a broadcaster, interviewer, content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer. Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.

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